The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home by Dan Ariely

The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home Reviews

• 
  David

  I had a sufficiently positive impression of Dan Ariely from his first book, Predictably Irrational, to be willing to give this one a try. My residual impression from the earlier book was of a smart, likable guy, with a knack for designing clever experiments to capture the irrational side of human behavior, particularly when making decisions with economic consequences. This area of investigation has risen to prominence over the past 5 to 10 years, there is now a flood of titles on the market, which shows no sign of abating in the foreseeable future. Predictably Irrational holds up well against the competition: it covers a lot of ground in reasonably concise fashion, and is quite readable. Each chapter's primary message is grounded in, and illustrated by, specific experiments conducted by Ariely and colleagues, and this is the book's particular strength.
  
  Given the strength of Ariely's first book, and the relatively short interval since its publication, it would be truly surprising if this second book reached the same high standard. "Sophomore slump" is a real phenomenon (just a manifestation of what statisticians would call "regression to the mean") and Professor Ariely is not immune to its effects. A reviewer predisposed to be critical of the author might argue that this is a sequel that is short on substance, presenting results that are either
  (i) blindingly obvious (e.g. that people need to believe their work is meaningful to feel motivated),
  (ii) needless and not particularly illuminating amplification of ideas already presented in the first book (overvaluing of ownership and the power of anchoring),or,
  (iii)material presented previously, and better, by other authors.
  
  That assessment seems unduly harsh to me - the sequel shares some of the positive qualities of the original - primarily Ariely's clear and engaging style, which guarantees readability at the very least. Unfortunately, an engaging style doesn't quite make up for some of the book's obvious weaknesses. The material in the earlier book was fascinating because most of the results were surprising -- counterintuitive or non-obvious -- but the experimental work was strong enough to be persuasive. The experimental foundation of the work discussed in the second book is noticeably weaker across the board, at times barely rising about the level of anecdotal data, with the author displaying a regrettable propensity to issue pronouncements of a general nature solely on the basis of his own personal experience. Even if one disregards the relative weakness of the empirical evidence to support them, claims made in the second book are simply not as interesting as the earlier work - either they are immediately obvious, or restatements of material likely to be familiar to anyone who has done any prior reading in this general area.
  
  Finally, there is the unavoidable impression that a significant portion of the material is nothing more than padding (the book is studded with space-filling sidebars that are notably lacking in content: examples include a one-page explanation of the myth of Sisyphus, complete with stick-figure diagram, a verbatim transcript of an online rant about the 2008 banking bailout, graphs that were superfluous, cartoonish, or both). The most egregious padding is Ariely's inclusion of what seems like an endless stream of personal anecdotes from his own life, a feature that severely tests the reader's patience and is an implicit acknowledgement that this is a book based primarily on anecdotal evidence, rather than hard science.
  
  With these caveats in mind, I quite enjoyed the book. But I can't give it a resounding endorsement. Instead, I would steer readers to:
  
  Predictably Irrational ,
  Stumbling on Happiness and
  Nudge . Cumulatively they afford an accessible account of the same material that is more thorough and more rigorous than that in Professor Ariely's somewhat disappointing sophomore effort.
  
  
  
• 
  Poonam

  Since long I have wanted to add a gist of review of this book, chapter-wise so that I could look up later.
  
  Part 1 - Work-related Irrationalities
  
  1. Big Bonuses don't work. (Which means CEO high salaries aren't quite logical.) Oh, but this is no way a bad news for your rewards and recognition program. Bonuses and reward should be just right, not too less that people do not care and not too much that enormity of reward at stake scares your people into failure.
  
  2. Even though all of us work for a salary to make living. But we all like to find some meaning in the work. For example, if you are a writer who was paid well to research and complete the book, but if for some reason your book does not see light of the day, it is demotivating even if you were paid well for the job. Dan Ariely's team conducts experiments where they pay people to create Lego blocks. For the people, who saw their 'creation' being demolished right in front of them, they found it difficult to go on with work even though they were being paid. So, we all like to find meaning in our work.
  
  3. Ikea furniture works because we overvalue what we ourselves make. We kind of take pride in our creations even if it be a simple origami. Ikea works its not too complicated and yet it gives your bask in that pride that comes when you create your own thing.
  
  4. How sometimes we pass up great ideas because they weren't ours. We didn't think them. So many times, wise aegis is that make your bosses feel that the idea came from them.
  
  5. Why revenge gives us pleasure? Why we punish when we feel things have been unjust. Creative ways customer seek revenge, for example, a viral video about a hotel's bad service. How sometimes apologies can be powerful.
  
  Part 2 - Home-related irrationalities
  
  1. Human power of adaptation. Adaptation of pain. Or, adaption when your prized possessions no longer bring you happiness. How adaption can work for you.
  
  2. On Dating. Hot or Not site, interesting dating patterns. Perception of beauty.
  
  3. More on online dating sites. How market fails.
  
  4. Empathy and emotion - strange phenomenon where we all set out in hordes to help pay for a single person but when it is a genocide or a tragedy involving hundreds and thousands, our capacity to charity sort of diminishes. The 'Drop-in-the-bucket-effect'.
  
  5. Long-term effect of short-term emotions such as anger, jealousy etc - how our decisions are impacted.
  
  6. Lessons from irrationalities - how we should test everything. In short, everything we do is not as logical as it may seem to us.
  
  
• 
  Trevor

  It is possible that I give far too many books five stars. Oh well.
  
  There is a lovely bit in
  Bright-sided: How the Relentless Promotion of Positive Thinking Has Undermined Americawhere Barbara is at a conference of those who would have us wear badges with smiley-faces stuck in our lapels were they discussed if 'Positive Thinking' might not be a brand that has a bit of a smell about it. Time to rebrand, perhaps? Re-branding is, after all, the solution to all of the worlds ills (why they haven't changed the name of the Iraq War by now is one of the world's great mysteries) This is when someone, in all seriousness, in the audience suggested renaming Positive Thinking something modern and snappy like Applied Behavioural Economics.
  
  Behavioural Economics has become very popular. The number of books on the subject has exploded and doesn’t really look like slowing down any. Some of these books, like
  SuperFreakonomics: Global Cooling, Patriotic Prostitutes And Why Suicide Bombers Should Buy Life Insurance, might make you question the worth of continuing the brand, but not Mr Ariely's books – his blogs are a constant joy and this book, although quite different from his last book,
  Predictably Irrational: The Hidden Forces That Shape Our Decisions, is also well worth reading.
  
  I’m gong to be brutally honest, this book is not nearly as good as his first one. The ratio of facts to the page has decreased and the ideas in this one aren’t nearly as blindingly interesting as some of the ideas in his first. For instance, I have frequently told people over the years about the masturbation Vs decision making experiment described in his first book. I have also told people about the idea of paying your mother-in-law for her Thanks Giving dinner. These are endlessly fascinating experiments that tell us fundamental truths about being humans. The experiments detailed in this book are a bit more obvious. Nevertheless, they do get the reader to think and getting to think is a good part of the reason why one reads in the first place.
  
  If I was feeling cruel I think I would say that Behavioural Economics is a series of fascinating ideas in search of an over-arching theory. Its basic problem is that it is a bit like Atheism – it is essentially oppositional. There is nothing wrong with that, per se, but being purely oppositional can become tedious.
  
  So, what does Behavioural Economics stand in opposition to? The simple answer is Rational Economics. Rational Economics is the view that people always act according to their best interests. When confronted with choices they always decide on the one that best meets their needs. Rational Economics confounds freedom with choice and ignores emotion entirely. Rational Economics also confounds motivation with incentives. But Rational Economics also provides the basis on which we build many of the theories that structure how we think about the economy as a whole – particularly around notions of the free market. The idealised ‘homo-economicus’, the rational individual who decides what is in their best interest and always acts according to the dictates of their reason, like Kantian clones, who lives at the foundation of Rational Economics simply does not exist. Books by Behavioural Economists tend to detail groups of experiments where people are forced to make decisions and how they invariably make decisions that are clearly not in their long term (or even immediate) interests and this is normally because people are notoriously bad at making decisions and are prone to all manner of predictable biases.
  
  This book is much more ‘personal’ than his previous one. Ariely has suffered horribly in life and he uses his experiences of unspeakable pain as a way to explain some of the ideas necessary in this book. This is highly effective and in line with what he has to say in chapter nine on why we are more likely to be affected by the misery of one person (little girl down a well) or people close to us (those killed in 9/11) than to the misery of lots of people we don't know (AIDS sufferers in Africa, for instance). There is a very disturbing table in this book outlining the amount of money directed at various human tragedies and the number of ‘victims’ of each of these – the table shows that something over $2,500,000,000 has been directed at people affected by 9/11 while maybe $200,000,000 has been directed at people suffering from AIDS. A comparison of the number of victims is very disturbing – with less than a tenth of the money going to AIDS sufferers and the victims of 9/11 being measured in the thousands there are an estimated 40 million people suffering from AIDS.
  
  More could have been done in this book to tie the ideas together and to match the title and show more of irrationality's 'upside'. For instance, there is an interesting discussion on the fact that higher bonuses do not lead to better performance. In fact, there is evidence that the opposite is the case and that bonuses beyond a certain point diminish performance by being ‘distracting’. Another part of the book shows that people need to feel their work is meaningful. Yet another shows that people tend not to donate money to causes if they are given lots of statistics about the enormity of the problem. But all three of these ideas are intimately linked together and it would have been a good thing if they had been tied together in a way that highlighted the links. That is, by paying CEOs obscene amounts of money we are directing the ‘meaning’ of their work away from what it ought to be, i.e. building better companies, and focusing it on their own personal greed. People need meaning in their lives and structuring their work so that it is meaningful is the best way to increase their performance, which is also why we tend not to give money to 'save the planet' causes as much as we give to find Snuggles, the lost puppy charities. We need to see results for there to be meaning and global warming, AIDS in Africa and the rest are just too huge and our efforts too tiny in comparison. Humans seek meaning - meaning is what matters and is the link that holds most of Behavioural Economics together. The problem is that sometimes how we make meaning of the world is either self-serving or flawed due to predictable biases we have. The task is to find new ways to make meanings that avoid these biases.
  
  This review is sounding like I didn’t like the book, but that is really not the case. I enjoyed this book very much and even though some of it is very confronting (the last chapter on how his doctors saved his arm and whether this was a good or bad thing is, to use an Americanism, in your face) I think the ideas contained in it are very important and I think he has successfully, and not gratuitously, used his life to illuminate his meaning.
  
  I am concerned that we will learn nothing from the Global Financial Crisis. Those who own our media and who run our companies are the same people who profit the most from our doing nothing to change the system. There was a real danger that the $700 billion that was poured into the banks to save Capitalism by the US taxpayers might have disappeared without so much as a gurgling sound. It frightens me that all attempts to increase regulation and to impose restrictions on speculation (such as a Robin Hood Tax
  http://www.youtube.com/watch?v=qYtNwm...) have been met with either silence or derision.
  
  At the start of this book Ariely mentions his talking to CEOs about the results of experiments he ran on the negative consequences of paying people huge bonuses, how large bonuses actually reduce performance – the CEOs essentially said that the results of his experiments simply did not apply to them and applied only to we lesser mortals. I think it is going to take more than a letter writing campaign explaining the negative effects of huge bonuses to those who benefit most from obscene bonuses to stop these bonuses being paid. If we want to stop them being paid, asking CEOs to make that decision off their own bat is probably the least likely way of achieving it. If only we lived in a democracy – then people would be able to vote and to decide on laws that could restrict such naked self-interest and appalling greed. But I’m sure the idea of democracy will never catch on. Which is obviously a pity, really.
  
  If Behavioural Economics is ever going to be more than just oppositional, I think it will need to more closely align itself to overtly democratic principles – Rational Economics has nailed its colours to the mast of Aristocracy or Plutocracy and believes in the maxim of increasingly unequal distribution of the goods of society as the prime motivator towards higher production. There are some hints that Behavioural Economics might provide some hope of showing the benefits of more egalitarian modes of distribution. I think if that is the case then Behavioural Economics may have more to offer than what it does today, a series of often disconnected even if fascinatingly interesting experiments.
  
  I still recommend you read this book.
• 
  Iman Nazari

  دومین کتابم از دن اریلی بود و از خوندنش بسیار راضی هستم. خوندنش رو به تک تک افراد اطرافم توصیه می‌کنم.
  اما کاش این رو هم مثل کتاب قبلیم از دن اریلی، به انگلیسی می‌خوندم. ترجمه‌ی آقای اصغر اندرودی خیلی ضعیف بود. در بعضی موارد به طرز ناشیانه‌ای از ابزار ترجمه‌ی گوگل کپی شده بود.
• 
  Loy Machedo

  Loy Machedo's Book Review - The Upside of Irrationality by Dan Ariely
  
  There have a couple of books on Behavioral Economics that I have read over the last 2 years. A few of my favorites being:
  1. Thinking, Fast and Slow by Daniel Kahneman,
  2. Freakonomics: A Rogue Economist Explores the Hidden Side of Everything (P.S.) by Steven D. Levitt and Stephen J. Dubner,
  3. SuperFreakonomics: Global Cooling, Patriotic Prostitutes, and Why Suicide Bombers Should Buy Life Insurance by Steven D. Levitt and Stephen J. Dubner
  4. The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg,
  5. Influence: Science and Practice by Robert B. Cialdini,
  6. How We Decide by Jonah Lehrer,
  7. The Undercover Economist by Tim Harford
  8. Buyology: Truth and Lies About Why We Buy by Martin Lindstrom and Paco Underhill
  9. Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond by Paco Underhill
  10. Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler and Cass R. Sunstein (didn't like this one though)
  
  But I have to admit, Predictably Irrational by Dan Ariely was the 1st. And what's more, it was the 1st book review I had ever written. So yeah, it does bring back memories and this makes Dan's book an honor to be read and reviewed again.
  
  In this book, Dan Ariely, I feel, starts off where he left off previously. But what gives this book the magnetic charm is the personalized narrative of the authors life, the openness of his feelings, the horrible memories of his recovery period (having suffered 3rd degree burns), the silly humor and yes, the slight hint of sarcasm the author has towards his fellow bankers, economists and intellects.
  
  However, as opposed to Predictably Irrational it doesn't provide any new insights. As other reviewers have already mentioned, some of the experiments in this book are rather questionable. Just to cite one example, Ariely argues that high bonuses are not effective because when high stakes are involved people get nervous, and therefore, their performance drops. He "proves" that by offering three different winning prices (a small, medium and large bonuses) to random people to play various games. In this experiment, the performance of the player dropped as the amount of the bonuses was higher. Therefore, Ariely argues, big bonuses are not the best way to provide incentives to workers. (This only applies to cognitive tasks, and not to, for instance, laying brick, where the bigger the bonuses the harder people work). So can this hypothesis be sufficient to make a global theory?
  
  Ariely then peppers the second half of the book - which focuses on personal issues of irrationality - with stories of his experiences following a horrendous accident he suffered as a teenager.
  
  Here are brief summaries of the chapters.
  
  1. Paying more for less:
  Why big bonuses do not always work - the bonus structure that raises the performance of physical work often freezes out knowledge workers.
  
  2. The Meaning of Labor:
  What Legos can teach us about the joy of work - how work defines us and the value we place on that definition. There are deep reasons why everyone's baby is the most beautiful in the world.
  
  3. The IKEA effect:
  Why we overvalue what we make - the behavioral realities of `sunk effort' and how to make products and services more sticky by stealing from Betty Crocker.
  
  4. The Not-Invented-Hear bias:
  Why my ideas are better than yours - an examination of author bias and the behaviors behind executive, expert and management hubris in the workplace.
  
  5. The Case for Revenge:
  What makes us seek justice - it is more than a dish best served cold. In fact revenge is a very powerful force in business.
  
  6. On Adaptation:
  Why we get used to things, but not all things and not always - provides a fascinating study of the behavioral economics of change that helps you understand why traditional change management does not work.
  
  7. Hot or Not?
  Adaptation, assertive mating and the beauty market - if you always thought it was a jungle out there, you were right and this chapter talks about the realities of how you seek and form lasting social relationships.
  
  8. When a market fails:
  An example from online dating - a fascinating look at how the most sophisticated technology and psychographics cannot resolve a fundamentally flawed market structure.
  
  9. One Empathy and Emotion:
  Why we respond to one person who needs help, but not to many - explains the rational and reality behind how to mobilize people and their resources and why the American Cancer Society is so effective.
  
  10. Long Term and Short Term Emotions:
  Why we shouldn't act on our negative feelings - the reasons and science behind why it really is best to sleep on it.
  
  11. Lessons form our Irrationalities:
  Why we need to test everything - provides a framework and way of thinking to get your rationality back.
  
  Why you may love this book:
  1. The book has kept the structure and formula that made Predictably Irrational successful. If you liked that book, then you will like this one.
  2. The book is backed by real research and the author is not afraid to show you how they tested these ideas, the results and their assumed implications.
  3. The writing style is personal and candid. Many a times you will feel as if Ariely is explaining the ideas of this book to you over a conversation without it getting stale or too academic.
  
  Why you may not like this book:
  1. The book can drag in places - as you will go through the same structure for chapter after chapter.
  2. The experiments, while interesting, involve college students (MIT and Harvard mostly) working for relatively trivial sums of money. This raises an issue of applicability in a bigger business setting.
  3. Once you read a few books in this genre of Behavioral Economics and the come back to Predictably Irrational, you will find most of the research repetitive
  
  Honorable Mention
  I loved the chapter on his Audi experience (loved the revenge strategy he adopted), the chapter on online dating, and most importantly, the honesty that poured out each page. It made me feel as if I was with him at a bar exchanging interesting bits of information.
  
  Moment of Truth
  The book is very easy to read. It is written in a conversational style. I feel Dan has the rare gift to take a complex subject and present it in easy to understand concepts - effective in terms of understanding and retention. My only bone of contention being it got a little boring at times and yes most of the experiments were kind of long drawn.
  
  Overall Ratings
  6.5 out of 10
  
  Loy Machedo
  loymachedo.com
• 
  Hamidreza Amiri

  یه کتاب خیلی خوب و پر از آزمایش در حوزه رفتارهای انسانی. مثل انتقام و سازگاری و جذابیت و چندتای دیگه. دن اریلی تو این کتاب خیلی جالب در مورد رفتارها حرف زده . از خودش هم که نصف بدنش سوخته، جاهایی در مورد سوختگی شدیدش حرف میزنه. با خوندن این کتاب کمی با فضای اقتصاد رفتاری آشنا میشین. ترجمه این کتاب رو خوندم و به نظرم ترجمه خوبی نبود.
• 
  Cat

  I did NOT like this book. This is one of a long line of behavioral-economic-statistics books a la Tipping Point and Blink, but is not well written and comes late in the game. At times (many times) Dan Ariely uses "research" consisting of a handful of young people, collected from the not-so-diverse environment of his local Starbucks. He asks them to complete 5 min tasks and then makes widespread generalizations about human behavior. It seems as though the author is trying to cash in on American's trend of eating up books on this subject. Fail.
• 
  David Rubenstein

  I thoroughly enjoyed Ariely's previous book
  Predictably Irrational: The Hidden Forces That Shape Our Decisions, and this book is excellent as well. There are many "pop-psychology" books on the market these days, but one thing sets this book off from the rest. Rather than simply reporting on the research of others, the author himself conducted the many psychology experiments described in his book. This gives the book an aura of authenticity, because it describes research in the first person. The author clearly describes the motivations behind his experiments. Sometimes the experiments gave unanticipated results--and this was interesting, too! Ariely does not try to hide the results that contradict his hypotheses; instead, he uses these results as a stepping stone to additional experiments and research.
  
  Ariely covers a wide range of topics, and each topic is intensely interesting. He explores how small pay bonuses can motivate someone to do a job a little better--but large bonuses can fail to produce proportionately better results. Ariely shows how ironic it is, that scientific research into the efficacy of drugs is held in high regard, but research into the efficacy of business practices (like awarding bonuses) is disregarded simply because of the anti-intuitive findings. I found the chapter on revenge to be especially interesting; why do people find revenge so necessary when they feel slighted? And why does a simple apology for a small slight work so well at mitigating revenge? Ariely's clever experiments shed a lot of light on these issues.
  
  I did not give the book five stars, because I felt that the book devotes too much space to the author's traumas during his lengthy recovery from his injuries. Some additional editing would have been helpful.
• 
  Paul

  Another good read from Dr. Ariely; however, I very much more enjoyed his first book (Predictably Irrational) over this one. Maybe I was in a more "critical" frame of mind when reading this, but a couple of the early chapters left me with some questions.
  
  In Chapter 2, he discusses the concept of “contrafreeloading” and uses the example of the rat who, at the sign of a light signal, leaves a “free” bowl of food in favor of the lever that he must push to produce food, as well as his pet parrot, Jean Paul, who spends hours with her SeekaTreat uncovering food, despite the presence of “free” food.
  
  One thing that I didn’t quite understand (although, of course, I’m most certain that he accounted for it somehow) is how he ruled out the possibility that perhaps the rat was simply trying to maximize its food supply by going after the time-restricted food, knowing that the “free” food wasn’t going anywhere, and that it would therefore have even more food for itself overall once the light goes off again. (Putting myself in the rat’s position, as he suggested in that narrative, led me to exactly that possible train of thought.)
  
  The same question can be posed in the case of Jean Paul—along with the question of how he was able to rule out the additional possibility that perhaps Jean Paul wasn’t primarily after the food (although it was I’m sure a nice side effect for him), but rather was mainly seeking the mental stimulation of the activity during the long boring hours alone.
  
  On another topic, in Chapter 3, he discusses the “Ikea Effect” and the additional value that we place on our own creations. He sets out in the beginning of the chapter to show, among other things, whether or not that value is based on sentimental attachment or on self-delusion. Using the first origami auction, he clearly shows that creators valued their creations more than the passersby, but admittedly, not what caused the disparity in the evaluations.
  
  To that effect, he then went on to the second origami auction, which showed that non-creators valued professional-looking origami at levels similar to creators valuing their own creations, and much higher than non-creators valuing those amateur creations. The conclusion he recounted from that experiment was that “creators had a substantial bias when evaluating their own work” and that “creators saw their own work as almost as good as the experts’ origami”.
  
  Again, it might just be my own lack of understanding, but why is that the logical conclusion—how do those results necessarily rule out sentimental attachment in favor of self-delusion? What was it in that result set that pointed him specifically to self-delusion? Also, after completing the chapter, I was still left perplexed as to where in the chapter (or in the experiments) sentimental attachment was specifically ruled out. Perhaps the inflated values were in fact a result of mere sentimental attachment and the creators were in fact aware of the inferiority of their creations nonetheless?
  
  In any case, it was still an enjoyable read, and I'd still recommend it (although, again, his first book seemed much better to me). Incidentally, I emailed him with these exact questions, so who knows—I might yet get those answers someday!
• 
  Jill

  Ariely writes about behavioral economics: "We don't assume that people are perfectly sensible, calculating machines. Instead, we observe how people actually behave, and quite often our observations lead us to the conclusion that human beings are irrational."
  
  No one ever admits to being irrational, yet we frequently witness irrational behavior in others. After reading the book, I'll have to begrudgingly admit that I'm not perfectly rational either !
  
  Throughout the 11 chapters of the book, various premises are tested by designing some easy to measure field tests which challenge our assumptions about behavior. The book is segregated into two sections - the first on "Ways we Defy Logic at Work" (Chapters 1 through 5) and "Ways We Defy Logic at Home" (Chapters 6 through 10).
  
  In Chapter 1, Ariely discusses the banking meltdown of 2008 and posits that huge bonuses don't work to incent better performance. There is plenty of actual and anecdotal evidence to support this idea. In Chapter 2, he discusses various situations and experiments that demonstrate how important it is to each of us to imbue meaning in our work and to have meaningful work. There is a deep interconnection between identity and labor. Chapter 3, "The Ikea Effect" describes why we are so much more attached to things that we helped to produce, rather than things we did not have a hand in - "labor begets love". The NIH (not invented here) syndrome is discussed in Chapter 4. The NIH factor is called the "toothbrush theory" - everyone wants one, everyone needs one, everyone has one, but no one wants to use anyone else's. Chapter 5 discusses the irrational behavior of revenge which is one of the deepest-seated instincts we have. Ariely wrote: "The threat of revenge can serve as an effective enforcement mechanism that supports social cooperation and order."
  
  In Part II (defying logic at home), there are some very interesting chapters on adaptation - how we get used to things and rationalize both bad and good situations. The chapters on dating and online dating are quite fascinating. Chapters 9 and 10 cover empathy and emotion and why we are more motivated to donate to a single suffering individual than to a larger cause by which thousands or millions of people are affected.
  
  The final chapter summarizes and encourages us to recognize the upside of irrationality: "some of the ways in which we are irrational are also what makes us wonderfully human."
  
  "The Upside of Irrationality" is a very thought-provoking book written by a believable and articulate professional. Ariely has a very personal style, incorporating many incidents from his own life and his struggles with debilitating burn injuries in his youth that altered the course of his life and certainly affected his point of view. I highlighted many passages in my Kindle and suspect that I will be picking up this book again from time to time to reread the highlights.
• 
  Lester

  I have read the three books by Dan Ariely, Preidctably Irrational, The Upside of Irrationality and The Honest Truth About Dishonesty. After reading all the three books, I have this feeling that the examples used, the experiments mentioned and some of the themes are starting to repeat in different places. Maybe there is a limit to what an author can write or give in terms of contents. After all we are all humans.
  
  I give a four star rating for Predictably Irrational and the Honest Truth About Dishonesty. For the Upside of Irrationality, I only give it a three star because (1) the description on the various experiments is less (2) there are rather a lot of personal experiences together with stories supporting the author's viewpoint, rendering it less scientific (3)the themes and conclusions look a bit obvious and rather thin.
  
  looking at some of the reviews inside Amazon, I have found that some people questioned about the validity or robustness of the experiments. Some may have different interpretations on the results of the experiments. Nevertheless I still found most of the themes echoing with my experience.
  
  The field of behavioural science and behavoural economics has flourished in these days. People like Steven Levitt, dan Ariely, Richard Wiseman, Barry Schwartz have taken their turns in writing books in these areas. Peronally I enjoy reading all these not only because they are easily accessible and readable to a layman like me, but by reading them we can all learn and reflect on our own behaviour.
• 
  Alessandra

  2/2020
  
  #TheUpsideofirrationality
  
  #DanAriely
  
  Dan Ariely este Profesor Universitar in psihologie si economie comportamentala (behavioral economics), cercetator stiintific, autor al bestseller-urilor Irrationally Yours, Predictably Irrational, The Upside of Irrationality și The (Honest) Truth About Dishonesty, speaker - discursurile lui pe Ted Talks depășind 10 milioane de vizualizari. El este în topul celor mai influenți gânditori contemporani din întreaga lume.
  
  În urma unui accident grav care l-a obligat sa petreacă mai bine de 3 ani la secția de arși pentru recuperare, a avut ocazia sa observe cum oamenii din jurul lui au tendința să ia decizii greșite și să persiste în ele. A decis că este un subiect căruia vrea să i se dedice. Cercetările științifice pe care le derulează de atunci confirmă faptul că, în toate aspectele vieții lor, oamenii iau decizii mult mai irațional decât ar fi tentați să accepte.
  
  The upside of irrationality este prima carte a sa pe care o citesc si desi "Predictably irrational" a primit review uri mai bune, eu am fost extrem de incantata si de aceasta. Deși e o carte care e scrisă acum 10 ani, pot spune ca este extrem de actuala. Spre deosebire de majoritatea cărților de dezvoltare personală pe care le-am citit în ultimii ani, este printre putinele care își fundamentează parerile pe multe experimente ceea ce îmi dau dovada de autenticitate si credibilitate.
  
  Îmbinând experiența de zi cu zi cu cercetările, Ariely explică modul în care așteptările, emoțiile, normele sociale apparent ilogice, interfereaza cu capacitatea noastra de a lua decizii in mod rational. Printre subiectele pe care Dan le explorează sunt: ​​ceea ce credem ne va face fericiți și ceea ce ne face cu adevărat fericiți; cum învățăm să îi iubim pe cei cu care suntem; de ce întâlnirile online nu funcționează și cum putem îmbunătăți procesul de "online dating"; de ce cu cat aflați mai multe despre anumiți oameni ne face sa ii placem mai putin; de ce bonusurile mari pot face oamenii mai nefericiti si mai puțin motivați; Cum să motivezi cu adevărat oamenii la serviciu; de ce ne pot ajuta deciziile proaste; cum ajungem sa ne îndrăgostim de ideile noastre chiar dacă ele sunt greșite; cum suntem motivați de răzbunare; ce ne motivează să trișăm. Bazându-se pe aceleași metode experimentale care au făcut ca "Predictably Irrational" să fie un succes, Dan va sublinia rolul important pe care îl joacă iraționalitatea în procesul de luare a deciziilor noastre de zi cu zi - nu doar pe piața noastră financiară, ci în cele mai ascunse aspecte ale vieții noastre.
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  Foad Ansari

  به خاطر شرح طولانی نحوه آزمایش ها کتاب خسته کننده ای بود
  
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  Moshe Mikanovsky

  כמו ״לא רציונלי ולא במקרה״ גם כאן אריאלי לא מאכזב. תובנות מעניינות בליווי ניסויים נהדרים, והרבה נגיעות אישיות מנסיונו של אריאלי. מצויין!
  
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  Ria

  I finished about 60 % of the book and skimmed through the rest. I went from disliking the experiments set by Dan to being intruiged by the questions he was trying to answer. I learnt a lot about fallacies of human thinking through this.
  
  This goes in my shelf of DNF's for when it will be a better fit :)
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  Nancy

  My take: Dan Ariely has the coolest job EVER. Best as I can tell, he's a social psychologist. He studies social behavior and creates questionnaires to determine why a person does what s/he does. So he teaches his classes at Duke University, probably wearing his tweed jacket with patches on the elbows, has an idea, presents it to whoever pays for it, writes his hypotheses, makes up a questionnaire, then lures unsuspecting citizens into his lair for experimentation.
  
  I absolutely loved how he used every day toys to test his theories on the value of work. Using Legos, he has his candidates build a toy with the understanding the toys will be dismantled. One group watched the toys being dismantled then used the same pieces for the same project. The other group watched the assembled project placed out of eyesight while they continued their building. One group (guess which one) gave up much sooner than the other.
  
  The first half of the book covers the world of work. The second half covers the workings of assortative mating, adaptation, online "dating" and determines success rate, and the overall use of questioning our "gut" reactions and feelings. This also clarified why I chose my husband rather than another person I was dating. Assortative mating is a skill we use to whittle down prospective mates. So interesting!
  
  Reading this book was kind of like sitting in a social psychology class, drinking in all of the information without having to show up for class. The author includes his own dose of humor and is brave enough to disclose how some of his discoveries put his own injuries into perspective. Ariely was badly burned as a teenager and spent 3 years hospitalized and in intense therapy. He believes this is the reason he chose the scholarly route.
  
  I love social psychology. In another life, I'd love to BE a social psychologist. I just don't want to do a dissertation.
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  سارة شهيد

  Another inspiring book in behavioral economics.
  It is really great how they use behavioral experiments in every detail.
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  Pham Tung

  - Áp lực cao khiến chúng ta không thể làm việc hiệu quả (nhưng có thể sẽ hỉ hiệu quả với người lười).
  
  - Chúng ta mất động lực làm việc khi sản phẩm mình làm ra bị đánh giá thấp (nên cẩn thận với mấy bác thợ xây).
  
  - Chúng ta thường đánh giá thành quả của mình cao hơn của người khác , ví dụ chúng ta thường thấy con mình giỏi hơn con người khác (nhưng mà cuối cùng vẫn thua "con nhà người ta"). Nỗ lực chúng ta dành cho một thứ gì đó không chỉ biến đổi nó mà còn biến đổi chính chúng ta. Lao động nhiều hơn sẽ nảy sinh tình yêu lớn hơn.
  
  - Sự trả thù luôn bị coi là xấu nhưng một thế giới không có trả thù cũng chưa chắc tốt đẹp. Sự lo sợ bị trả thù đóng vai trò là một biện pháp cưỡng chế hữu hiệu để duy trì các trật tự xã hội.
  
  - Con người sẽ dần thích nghi với những hoàn cảnh tốt và xấu, khiến nó trở nên bình thường. Dựa vào đó, tác giả có một sự phân tích thú vị về việc nên đầu tư 1 khoản tiền vào 1 chuyến đi chơi (thứ phù phiếm) hay 1 món nội thất đắt tiền (thứ cố định) sẽ tốt hơn? Có lẽ nhiều người suy nghĩ lý trí sẽ chọn món nội thất, nhưng theo tính thích nghi của con người thì nó sẽ sớm trở nên bình thường. Vì vậy 1 chuyến đi du lịch mang lại trải nghiệm mới lạ sẽ có hiệu quả tốt hơn.
  
  - Hiệu ứng nạn nhân hữu danh. "Một người chết là một thảm họa, còn cả ngàn người chết, ấy là thống kê " (Stalin).
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  Veronika Nyerges

  Amikor Kahneman Gyors és lassú gondolkodását olvastam, éreztem én a kognitív torzításokban rejlő lehetőségeket, de álmodni sem mertem arról, hogy ekkora irodalma van a témának, ráadásul olvasás közben arra is rájöttem, Ariely nem ismeretlen számomra, sok TED-előadását hallottam már.
  Soha, senki sem képes teljesen racionális döntéseket hozni, a Kahneman által definiált egyes számú gondolkodási rendszer nagy bohóc, szereti rendesen hintába ültetni a gazdáját, minket, hiába vannak egyéni eltérések, nagy általánosságban buták vagyunk, mint a tök, de pont ez tesz minket izgalmassá, érdekessé, egyedivé, és szerethetővé. A könyv első fele a munkaadó-munkavállaló-megrendelő háromszög irracionalitásait mutatja be, kielemezve a motivációt és a bosszút, a munka “értelmének” fontosságát, kötődést a létrehozott “termékhez”, a második rész pedig a párkapcsolatokat, párkeresést, alkalmazkodást, empátiát mutatja be, mennyire irracionális szempontok vezérelnek minket.
  Nagyon gyorsan olvasható, olyan témákat jár körbe, amelyek mindannyiunkat érintenek, könnyű hozzá kapcsolódni, ennek ellenére informatív, és amiatt is érdekes, mert rengeteg sajátélménnyel dolgozik, azt a pár felesleges és túlmagyarázó bekezdést pedig elegánsan elfelejtem.
• 
  Roozbeh Daneshvar

  We are irrational and this book goes over many of our irrationalities. Not only that, the book shows how they can be beneficial (hence the title). For example, it shows how revenge might be a waste of resources and we still take it on others (and revenge can be useful for our societies, too).
  
  For example, the book shows how motivation works. Incentives can increase our performance: we will do better in a test if the prize is bigger. Yet, as we increase the incentive, our performance might start to decline and be worse with higher incentives.
  
  Another example: we are more motivated if we know our efforts do not go to waste, even if the activity is futile itself. What makes this book interesting, is the numerous simple and smart experiments that are described in a story telling manner and in detail.
  
  This book was an easy and entertaining read. If you are curious about every day choices of people, how we make decisions and what factors influence our choices (even though sometimes irrational), I would recommend reading it.
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  Julie

  Dan Ariely is one of my favorite non-fiction writers, so I was excited to find out that he'd come out with a new book, The Upside of Irrationality, and frustrated that I had to wait so long for it to be available at my library. But it finally came in, and I tore through it in two or three days.
  
  Following on the heels of Ariely's first book, Predictably Irrational, The Upside of Irrationality charts ways in which we humans are not the rational, careful beings economists tell us we are. Ariely's goal is twofold: first, to get us to recognize our irrationalities and how they affect our lives, and second, to show us how we can use these irrationalities to help us once we've recognized them.
  
  The first half of the book relates roughly to irrationalities in the work world. The first chapter, "Paying More for Less: Why Big Bonuses Don't Always Work" explains that, contrary to our intuitions and all CEO bonus plans, bigger bonuses don't improve performance for anything other than simple mechanical tasks. It's a topic that's been covered at length by Dan Pink in his book Drive. Other topics I was less familiar with: chapters three and four describe how we value (or even overvalue) objects and ideas when we've made them ourselves. That's why you're so attached to your amateurish IKEA bookshelf or shaky watercolor, or why you're much more likely to endorse an idea when you've thought of it yourself. (Or when you think you've thought of it yourself, as salespeople have known for ages.) In this first section, Ariely also tackles revenge (companies could save a lot of money if they really understood the value of a sincere apology) and meaningful work (even well-compensated people will get depressed if you ignore their work or make it appear useless).
  
  The second half is on relationships, both romantic and otherwise. Ariely first discusses a counter-intuitive finding (which I discovered through Dan Gilbert's Stumbling On Happiness) that people adapt much more effectively to circumstances than they'd expect. Both paraplegics and lottery winners tend to revert to a baseline happiness after a while. So if you want to be happy, space out or interrupt your happy experiences (don't outfit your new apartment all at once, but buy one thing at a time after the thrill of the last one has faded) and plow through your bad experiences all at once (don't take breaks when you're paying taxes, cut your extra budget items all at once).
  
  Also in the second half, Ariely discusses the dating market. He explains why attractive people tend to date other attractive people, but less attractive people tend to value other qualities, like "sense of humor." He also shows how online dating doesn't at all account for human limitations or tendencies. As an experiment: get your friends and acquaintances to describe themselves in the check-box-like manner of dating sites and see if you can figure out, just based on those criteria, which ones you like and which ones you don't. People tend to connect best when they're sharing experiences rather than just talking about themselves.
  
  Ariely also describes how we're much more likely to respond to the concrete need of one person, especially someone close to us, than the abstract need of many. (Compare how much money you'd give to a neighbor with cancer who lost his job compared to millions of kids with malaria in Africa.) He also discusses how our emotions affect our decisions, and how these decisions can impact us long after the emotion has faded away. (Imagine you're in a good mood and bring flowers to your mother-in-law's. The next time you visit, you may bring flowers again, because you've set the precedent. Sadly, this also works for decisions made under the impact of negative emotions.)
  
  All told, I loved this book, as I expected I would. Ariely's a great writer, and I love reading about behavioral economics and human irrationalities. A great read.
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  huzeyfe

  Dan Ariely'nin okuduğum dördüncü kitabı ve sanırım en az etkilendiğim kitap da bu. Kendisi benim durumuma muhtemelen yine bir teori ile açıklık getirirdi -hatta onun yerine ben söyleyeyim- ve bu da "azalan marjinal fayda kanunu - law of diminishing marginal utility" olurdu.
  
  Bir kez daha anladım ki, bir yazar aynı veya benzer konularda seri halinde kitap yazıyorsa sizin bir önceki kitabını birkaç gün önce okuyup hemen bir diğerine geçeceğinizi öngörmüyor. Zira kendisi, bir sonraki kitabını yazarken önceki kitabı yazmasının üzerinden hatırı bir zaman geçiyor genellikle. Yani, kısaca özetlemem gerekirse, diğer kitaplarda bahsettiği birçok konuyu özellikle de "Akıldışı Ama Öngörülebilir" kitabındaki konuları tekrar ele almış ve bir nevi onun uzantısı gibi olmuş. Elbette yeni bir çok şey öğrendim ama muhtemelen birkaç ay sonra okusam daha bir keyif alırdım.
  
  Yine de hakkını vermek lazım , yaklaşık beş yıl sonra kişisel gelişim kitaplarına olan bakışımı değiştiren kendisine hürmeten bu kitaba - birkaç ay sonra okumuş gibi yaptım :) - yine hak ettiği yıldızı esirgemedim :)
  
  Kitapta en güzel olan kısım iş ve ev yaşamında alışılagelmiş mantığın dışına çıkarak nasıl daha başarılı ve mutlu oluruz bunun yollarının anlatıldığı bölümler oldu. Mesela prim/motivasyon arasındaki ilişkiği anlattığı kısım, insanların kazanç elde etmek yerine kayıptan kaçınmaya daha yatkın olduğunu anlattığı bölüm, insanların yarattığı (oluşturduğu demeyi tercih ederim aslında) ve sahip olduğu şeylerle neden gurur duyduğunu açıkladığı yerler (IKEA modelinin başarısı), uzun vaadeli tatmini sağlayan en temel şeyin çaba olduğunu vurguladığı bölüm ilk başta sayabileceklerim.
  
  Bir de bir bölüm var ki ona ayrıca paragraf açmak istedim. Benim hiç anlayamadığım daha doğrusu anlatamadığım bir konu vardı. Doğal felaketler olsun, kazalar olsun ne bileyim böyle birçok kişiyi ve genellikle büyük kitleleri etkileyen olaylara karşı insanlar duyarsız gelmiştir bana. Karşımızda aç birini görsek birçoğumuz çekinmeden ona yiyecek birşeyler alırken, Afrika başta olmak üzere birçok yerde yaşanan kıtlıklara karşı duyarsız kalıyoruz ki bunu çok güzel açıklamış ve bu durumun üstesinden nasıl gelebileceğimizi anlatmış. Düşüncelerimi yazılı olarak ifade ettiği için kendisine çok müteşekkirim. Bahsettiğim bu bölümle ilgili birkaç alıntı:
  
  "Bir kişinin açısına karşı inanılmaz duyarlı olsak da, çok sayıda kişinin açısına karşı genelde ilgisiz kalıyoruz. Acı çeken kişi sayısı arttıkça bir trajediyi daha az umurşuyor olabilir miyiz gerçekten?"
  
  "Bir kişinin yüzü, fotoğrafı ya da kişiliğiyle ilgili detaylara aşina olduğumuzda onun acısını paylaşır, davranışlarımız ve paramızla harekete geçeriz. Ama bilgi kişisel olmadığında fazla empati duymadığımızdan harekete geçmeyiz."
  
  Bir de kişilerin uzun dönemli bir ilişkiye başlamadan önce çevreyle bağlantılı olan ilişkilerimizi iyi incelememiz gerektiğini anlattığı bölümde evleneceklere müthiş bir tavsiyede bulunmuş ki onu da paylaşmadan edemeyeceğim:
  
  "Çiftler düğünlerini evlenmeye karar vermeden önce planlamalılar ve hala birbirlerinden hoşlanıyorlarsa evliliğe gitmeliler."
  
  Son olarak Roosevelt'ten hepimize bir not zira bizim ülkemizin de buna çok ihtiyacı var:
  
  “Ülkenin bir ihtiyacı var ve eğer ben onun tabiatını doğru anladıysam, bu ülke cesur ve ısrarlı denemeler talep ediyor. Bir yöntem alıp denemek sağduyu gereğidir: başarısız olursa, bunu dürüstçe kabul edin ve başka birini deneyin. Ama her şeyden önemlisi bir şey deneyin.” Franklin Delano Roosevelt
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  Jamie

  Dan Ariely's previous book on behavioral economics, Predictably Irrational was fantastic. It explored the way that economics work on a personal level when you stop assuming that people are completely irrational and provided a great overview of the many kinks in the human brain that lead us to make weird, suboptimal decisions. His new book, The Upside of Irrationality, flips that coin onto its other side and looks at hour our penchant for irrational decision-making can actually benefit us and make us better off. Or how it could if we let it.
  
  Like in his last book, Ariely draws from a deep well of research conducted by himself and his colleagues in order to provide context for everything he discusses. What I love about this aspect of the book is how clever off-the-wall many of the experiments are. Ariely and company send researchers to villages in India to measure the surprising effect of extravagant rewards on task performance. They construct fake and experimental online dating sites to see how we might better construct our online interactions to capitalize on what it really is that people --especially those of us south of "supermodel" in the looks department-- look for in a mate. They talk about subjecting lucky subjects to massages and unlucky ones to excessive vacuum cleaner noise in order to see how we adapt to pleasure or pain. And a lot more. Every chapter contains descriptions of scientific research, but it's almost all really interesting and takes you to conclusions that will stick with you.
  
  So while I still think Predictably Irrational is the better of the two books because it's more interesting and instructuve to see how people fail than to see how they might succeed, The Upside of Irrationality is still a very quick and very interesting read. What's better, it's practical and may change how you think about your own behavior.
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  Samridhi Khurana

  Dan Ariely’s books are always a delight to read. In the Upside of Irrationality, Ariely talks about the situations wherein no matter how rational we think of ourselves, we are always acting based on our pre conceived biases and notions. He also highlights how such acts sometimes fall into the right place in the long run. Being emotionally driven is not a very bad thing after all!
  Like the rest of his books, I’ll rate it as a must recommended read.
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  Correen

  
  How does your experience shortly before you make a decision affect your decision and other research questions. What is the difference in effectiveness of on-line dating as versus speed dating? The author conducted numerous experiments and shares his information. I found it an enjoyable read.
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  Saki Rook a Bead

  โดยทั่วไปนักเศรษฐศาสตร์คิดว่า มนุษย์มีเหตุผล... แต่ในบางครั้งมนุษย์ก็ทำตัวไร้เหตุผลค่ะ
  หนังสือเล่มนี้กล่าวถึง “ความไร้เหตุผล” ว่า อาจจะไม่ใช่สิ่งที่เลวร้ายเสมอไป ในบางครั้งความไร้เหตุผลทำให้มนุษย์สัมผัสถึงคุณค่าของงานที่ทำ ยินดีที่จะไว้วางใจผู้อื่น ปรับตัวเข้ากับสภาพแวดล้อมใหม่ ๆ เห็นอกเห็นใจผู้อื่น...
  ..
  ผู้เขียน Dan Ariely เป็นศาสตราจารย์สาขาเศรษฐศาสตร์เชิงพฤติกรรมและจิตวิทยาที่มหาวิทยาลัยดุ๊ก สหรัฐอเมริกาค่ะ คราวที่แล้วอ่านหนังสืออาจารย์ฝั่งอังกฤษมาละ วันนี้เปลี่ยนมาฝั่งอเมริกาบ้าง
  .
  หนังสือคล้ายกับ The Happiness Manual พฤติกรรมความสุข ค่ะ มีลักษณะเป็นการเล่าถึงการทดลอง การวิจัยต่าง ๆ ที่ตอบคำถามที่น่าสนใจ โดยเลือกประเด็นที่ไม่เป็นไปตามเหตุผลธรรมดา เช่น การให้โบนัสที่เพิ่มขึ้นโดยทั่วไปน่าจะจูงใจให้คนทำงานดีขึ้น แต่ผลกลับออกมาว่า ถ้าโบนัสหรือรางวัลมากเกินไปกลับทำให้การทำงานออกมาแย่ลง คนเราชอบความสะดวกสบายจึงน่าจะชอบสินค้าที่สำเร็จรูปและใช้งานได้ทันทีแต่ทำไมการเพิ่มความยุ่งยากลงไปในสินค้าและบริการสักนิดช่วยให้ลูกค้ารักสินค้ามากขึ้น เช่น การต่อเฟอร์นิเจอร์อิเกีย การทำอาหารกึ่งสำเร็จรูป
  .
  เนื้อหามีประโยชน์ สามารถเอามาปรับใช้ในชีวิตได้ ทั้งในทางส่วนตัว การบริหารงานบุคคลและธุรกิจ เช่น ซากิเคยต้องทำ Presentation ซึ่งตั้งใจทำมาก ๆ และมันเป็นงานด่วน ถึงขั้นอดหลับอดนอนเลยทีเดียว สุดท้าย เจ้านายไม่ได้ใช้ค่ะ เพราะเรื่องนั้นไม่ได้นำมาพูดในที่ประชุม รู้สึกเฟลมาก... เคยบ่นให้แม่ฟัง แม่ต่อว่าซากิว่า ซากิน่ะ ชอบทนไม่ได้เมื่องานที่ตั้งใจทำไปไม่ได้ใช้ ตอนนั้นก็แอบสงสัยนะ เรามีอัตตามากเกินไปเหรอ ถึงได้รู้สึกเฟลที่งานมันไม่ได้ใช้ พอมาอ่านเล่มนี้ก็พบว่า ซากิเป็นปุถุชนคนทั่วไปนั่นเองค่ะ จากการวิจัยพบว่า การที่งานถูกเพิกเฉย มันมี effect สร้างความเฟลพอ ๆ กับงานถูกสับเลยค่ะ ทั้ง ๆ ที่ไม่ได้ถูกด่าว่าหรือตำหนิงานนั้นแต่อย่างไร ดังนั้น จึงเป็นคำเตือนต่อคนเป็นเจ้านายว่า การเพิกเฉยต่องานของลูกน้อง จะส่งผลเสียที่ร้ายแรงใกล้เคียงกับการตำหนิหรือทำลายงานที่ทำเลยค่ะ และการรับมือเวลาที่เพื่อนเฟลเรื่องนี้ แทนที่เราจะบอกกับเค้าว่า เงินเดือนเธอก็ไม่ได้ลดลง เธอจะมานั่งเฟลอะไรมากมาย คิดมาก ไร้เหตุผล... อาจเปลี่ยนเป็นการชี้ให้เห็นถึงคุณค่าของงานที่ทำ แม้ไม่ได้ใช้แต่มันก็มีประโยชน์ในบางแง่มุม
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  เมื่อเทียบกับ The Happiness Manual พฤติกรรมความสุข เล่มนี้ยาว อธิบายละเอียดและวิเคราะห์ได้เข้าใจกว่า ประเด็นหลักมีเพียง 11 ประเด็น โดยหนังสือยาวถึง 350 หน้า (และค่อนข้างอ่านได้ช้า) ในขณะที่พฤติกรรมความสุขมี 15 ประเด็น แต่ยาวแค่ 168 หน้า เวลาอ่านเล่มนี้รู้สึกเข้าใจในแต่ละประเด็นได้ดีกว่า และจำได้ด้วยว่าอ่านอะไรไป 555 The Happiness Manual มีเนื้อหาที่ตัดเร็วมากในแต่ละหัวข้อ จึงมีประเด็นหรือเนื้อหาเยอะแยะไปหมด ยังไม่ทันอินก็เปลี่ยนบทเสียแล้ว…. Dan Ariely เขียนหนังสือขายหลายเล่ม จึงอาจมีประสบการณ์มีเทคนิคที่ดีกว่าค่ะ และผู้แปลก็แปลได้ลื่นไหล อ่านสนุก
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  แนะนำว่า ถ้าสนใจเศรษฐศาสตร์พฤติกรรม ซึ่งศึกษาเกี่ยวกับพฤติกรรมของมนุษย์ที่ส่งผลต่อการตัดสินใจ ลองอ่าน “เหตุผลที่ไม่ควรมีเหตุผล” เลยค่ะ.... สนุกและได้ประโยชน์อย่างแน่นอน
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  คะแนน 9/10 (ยังรู้สึกว่าอ่านหนังสือเศรษฐศาสตร์พฤติกรรมมาไม่มากพอ ยังหวังว่าจะเจอเล่มที่ ว้าว กว่านี้ค่ะ)
  
  ติดตามรีวิวของซากิและเพื่อน ๆ ได้ที่
  FB Page : Rook a bead ค่ะ
  
• 
  Zhou Fang

  I listened to this on audiobook. Entertaining as all of Dan Ariely's research is, although I'm not quite sure that the book convincingly lays out the theme of the upside of irrationality. Instead, it seems to be, like many other books of this genre, more of a literature review (albeit an interesting one). Ariely demonstrates that we exhibit irrationality when it comes to things such as (1) finding meaning out of work (2) falling in love with our own ideas (3) adapting to extreme luck or misfortune and (4) being more responsive to vivid suffering of individuals than alarming statistics. He concludes that many of these aspects are what intrinsically make us human, but also argues that we can design policies around these facts to elicit the best responses based on empirical data. I'm a little confused by this as it seems the two are in conflict. Wouldn't policies grounded in rational empirical data that exploit our irrationality eventually lead to the stamping out of some of these qualities that make us human? Nonetheless, I find the book highly enjoyable, as Ariely, as he did in Predictably Irrational, relays his own experiences and flaws as a human being. He's also very thoughtful about experimental design and shows the reader how he thought about controlling for potential confounding variables. All in all, a short and interesting read, if not particularly fresh for people who've read some of the books in behavioral economics.
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  Elaine

  A quick read, The Upside of Irrationality isn't too substantial if you've already read Predictably Irrational. Many examples are recycled and I felt unsure if this was the same book I had already read. It's still enjoyable in that behavioral economics style of feeling that you've learned something without diving into an overly dense book, and Ariely does have a lot of intelligent commentary. If this wasn't one of the only unread works downloaded onto my iBooks and I wasn't stuck on a 9 hour flight, I probably wouldn't have set aside time for this book.
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  Abdelmjid Seghir

  Ariely has a knack for making me reevaluate how I act and consider things. After Predictably Irrational left me in awe, The Upside of Irrationality comes to confirm that Ariely is a top-notch social scientist and is worthy of being revered as such.