Take a Stand for Your Brand: Building a Great Agency Brand from the Inside Out by Tim Williams


Take a Stand for Your Brand: Building a Great Agency Brand from the Inside Out
Title : Take a Stand for Your Brand: Building a Great Agency Brand from the Inside Out
Author :
Rating :
ISBN : 1887229256
ISBN-10 : 9781887229258
Language : English
Format Type : Paperback
Number of Pages : 213
Publication : First published August 31, 2005

Agencies need to do for themselves what they do for their build a distinctive brand. But they are usually so eager to be a - full-service integrated agency - that they try to stand for everything. Take a Stand for Your Brand shows how agencies can develop a clear positioning that builds on the agency's unique strengths, differentiates the agency in the marketplace, and makes the agency more intensely appealing to prospective clients.

Take a Stand for Your Brand: Building a Great Agency Brand from the Inside Out Reviews

  • Mike Ncube

    One of the things I like about this book is that it presents a simple process for branding an agency and the instructions are clear. I’ve been thinking about branding our digital agency for over 12 months and this is the book I neeeded to make it happen. It has helped us to choose a unique positioning and helped us clarify our purpose and the reason we setup the agency in the first place.

    Most of the ideas presented in the book relate to advertising agencies, but this is equally valuable for digital marketing agencies, web development velopment agencies and many others.

    This is me of the best business books I’ve read in the last 2 years and it will be going into my 2019 to-read list.

  • Brian Nicholson

    This is a fantastic book for those looking to build or revamp an agency. The framework that Williams presents is clear, and the admonitions for agency leaders are spot on. At times it seems like this is written for large agencies with hundreds of team members, but the core ideas are applicable to agencies of all sizes.

  • Mike Bell

    Thoughtful, structured approach to improving an agency. There are themes repeated from other agency management guides, and some things I don’t agree with, but there are some great tools provided.

  • Calvin Schnurr

    A call to arms, to virtue and to artistry.