Evolutionary Ideas: Unlocking ancient innovation to solve tomorrow’s challenges by Sam Tatam

Evolutionary Ideas: Unlocking ancient innovation to solve tomorrow’s challenges Reviews

• 
  Graeme Newell

  This book is filled with interesting stories and research studies about the crazy ways our misjudging brains make decisions. While this content was interesting, I found this book rather scattered. The books lays out a lot of stories and facts, but fails to coalesce the information in useable takeaways. Tatam is an entertaining writer and a good researcher, but I found this booked lacked insights and takeaways.
• 
  Harikrishnan Tulsidas

  Evolutionary Ideas by Sam Tatam is a book that shows how behavioural science and evolutionary psychology can help us solve tomorrow’s challenges by borrowing from yesterday’s solutions. The book has the following main points:
  
  - Most problems we face today have already been solved by someone else, either in nature or in human history. We can learn from these solutions and apply them to our own contexts.
  - The book introduces two frameworks for finding and adapting solutions: TRIZ and biomimicry. TRIZ is a method of systematic innovation that uses patterns of invention from engineering and technology. Biomimicry is a practice of emulating nature’s strategies for solving problems.
  - The book explores five critical challenges we face today and how we can use evolutionary ideas to address them. These are: aiding decision making without limiting choice; reinforcing trust without altering the truth; triggering action without forcing a response; boosting loyalty without increasing rewards; and improving experience without changing duration.
  - The book provides examples of these principles in action and shows how we can convert them into questions to guide our own problem-solving process. For example, how can we make people feel more secure without lying to them? How can we motivate people to act without coercing them?
  - The book acknowledges that evolutionary ideas are not a perfect science, but they enable fewer blind assumptions and more informed choices. The book also reminds us that revolutionary ideas (moon-shots) are rare and risky, while most innovation is evolutionary and incremental.
  
  I found this book very valuable and insightful, as it helped me see problems from a different perspective and gave me tools to generate more effective solutions. I think this book could be especially useful for anyone interested in behavioural science, as it shows how we can apply evolutionary psychology to influence human behaviour in positive ways.
  
  I recommend this book to anyone who wants to learn how to solve problems creatively and efficiently by using evolutionary ideas.
• 
  Ed Morrison

  Some clear pathways to expand your thinking
  
  For product and experience designers, this book is a handy guide to stretch your thinking. In a logical and tight format, the author provides us with a tour of psychological principles that we can leverage to become more innovative. The language is clear and concise, and the organization is logical and tight. The book includes easy, formatting, so that you can use it as a reference or checklist of helpful questions.
• 
  Maher Razouk

  في الماضي، شهدت الحيوانات التي استمتعت بطعم الدهون والسكريات نجاحًا في التكاثر بسبب الفوائد التي توفرها لها هذه العناصر الغذائية. نتيجة لذلك، يمتلئ العالم اليوم بالكائنات الحية التي تمتلك براعم تذوق مكيفة للكشف عن السعرات الحرارية، وتفضيل شبه عالمي للحلاوة.
  
  Sam Tatam
  Evolutionary Ideas
  Translated By #Maher_Razouk
• 
  Darya

  This book is quite special because is it full of interesting common life facts as well as their application to business scenarios. There are plenty of things I have learned from the book that seemed to be obvious to me however they are behavioral patterns that can be well explained as well as applied in marketing and sales. This book is not a pure business book and on the other hand it shows how research and experimentation can be applied or have already been used by companies to influence consumer choices and decisions.
  Disclaimer: I got an ARC of the book and very happy about this!
• 
  Lucy

  Interesting, thought provoking and plenty to be learned from this book.
  
  A special book with the chance to learn life facts that may have been overlooked, this book strips back and let's the unfold to us, some of the things I had picked up on seemed to be blatantly obvious and that's okay because when reading mostly, I always learn but this was in a beneficial type of way.
  
  It shows how behavioural patterns can inform choices and consumer decisions in ways we may not have previously realised.
  
  Many thanks to netgalley and publishers for the FREE ARC in return for my review.
• 
  David Fanner

  This book will create untapped opportunity across many industries. I think we're sitting on a classic.
• 
  Ross Smith

  This is a great book - lots of familiar ideas and concepts, but a great collection of reminders with nice short chapters anchored in short stories to illustrate the concepts.