The Keane Edge: Mastering the Mindset for Real, Lasting Fat Loss by Brian Keane

Drawing on years of experience, Ireland’s most cheerful personal trainer and leading fitness podcaster will help you to finally find the mindset you need to stick with a nutrition plan and lose weight for life. Ninety-nine percent of the people I’ve worked with thought that losing weight was what they wanted to achieve. It wasn’t. Simply put, because they felt lonely, unconfident, or unattractive, they thought that losing weight would stop them from feeling that way. Brain Keane has helped thousands of people lose body fat and rewire their mindset around food. His philosophy is any diet will work so long as you stick to it. His goal is to help you find the mindset that will enable you to follow a nutrition plan effectively. His plan is fuel your body with the right food at the right time so you burn fat, build lean muscle and never go hungry.