Buy Black: How Black Women Transformed US Pop Culture (Feminist Media Studies) by Aria S. Halliday


Buy Black: How Black Women Transformed US Pop Culture (Feminist Media Studies)
Title : Buy Black: How Black Women Transformed US Pop Culture (Feminist Media Studies)
Author :
Rating :
ISBN : 0252044274
ISBN-10 : 9780252044274
Language : English
Format Type : Hardcover
Number of Pages : 208
Publication : First published March 29, 2022

Buy Black examines the role American Black women play in Black consumption in the US and worldwide, with a focus on their pivotal role in packaging Black feminine identity since the 1960s. Through an exploration of the dolls, princesses, and rags-to-riches stories that represent Black girlhood and womanhood in everything from haircare to Nicki Minaj’s hip-hop, Aria S. Halliday spotlights how the products created by Black women have furthered Black women’s position as the moral compass and arbiter of Black racial progress. Far-ranging and bold, Buy Black reveals what attitudes inform a contemporary Black sensibility based in representation and consumerism. It also traces the parameters of Black symbolic power, mapping the sites where intraracial ideals of blackness, womanhood, beauty, play, and sexuality meet and mix in consumer and popular culture.


Buy Black: How Black Women Transformed US Pop Culture (Feminist Media Studies) Reviews


  • Mansi V

    A very interesting read on the importance of true representation in the media, and how black creators are often forced to sacrifice culture to appeal to a whiter audience. The use and analysis of popular examples such as Barbie and Nicki Minaj made it current and engaging.
    I do think some parts of the book could have been broken into smaller parts for an easier read. I also found whilst the author rightfully praises Nicki Minaj for her contribution to pop culture, she also readily dismisses or defends some controversies surrounding her too.
    Overall I really enjoyed it and hope to read more about representation amongst other ethnic minorities too in the future.
    Thanks NetGalley for the ARC!

  • Brittany

    This book is academic and may *feel* dense at times for those who aren't used to reading this kind of text(I recognize I only am because I am in academia) but it is incredibly informative and fascinating. The book is based on her discussion on Black cultural creators/producers creating content with two audiences in mind -- the non-Black audience and the Black audience. She discusses how these two operate so differently and how difficult it is to balance. One poses education of the Black experience, while the other uplifts and validates the Black experience. Representation is a popular topic in popular culture these days but Halliday brings historical and modern context of these dichotomies and who they serve.

    I also had no idea of the history of the Black Barbie (actually, before reading this, I didn't even know the history of Barbie either!) and Mattel's relationship to it all. I didn't realize the impact that Barbie was intended to make from the very beginning; Halliday tells us that Barbies were meant to introduce young girls to "womanhood" and to "represent their future self". WOW. Maybe I should look into the history of all of my childhood toys! "Girls, therefore, shape and are shaped by the material conditions and the visual representations with which they interact." (Halliday, p. 50, 2022) Halliday highlights [not only] the symbolic power of Barbie within Black communities, but also the way that "consumers broadly understood the relationship between Barbie, American femininity and blackness."

    I've always loved Cinderella (1997) with Brandy as our leading lady. However, I never caught onto the subtle discrepancies which make it that much more powerful. The fact that she tells the prince that she simply wants to be treated "like a person -with kindness and respect," speaks to my own privilege and it also speaks to how well this Cinderella represents Black women, rather than erasing her Black identity. Black women propel the narrative forward in this version of Cinderella and it's empowering. The fantastic song, "Impossible", holds even deeper meaning that I imagined and because of Halliday's book, I am able to properly articulate it now.

    I won't say too much else but I squealed with delight at the entire chapter on Nicki Minaj " and anaconda feminism". I think this book should be required reading in any communication, sociology, feminist/women's/gender studies or pop culture college/university course.

  • kaitlyn

    This book is based on research and firsthand observations of how black women are depicted in society and the impact that representation has had on young black girls and women in the United States.
    I was confused and interested by the author's insight into areas of modern culture that I would not have considered, such as dolls and the role of Nicki Minaj and other young black women in popular culture, because I had never considered such things.
    A fascinating article about the necessity of accurate representation in the media and how black producers are sometimes pushed to compromise their culture in order to appeal to a whiter audience. It was relevant and entertaining since it used and analyzed popular examples like Barbie and Nicki Minaj.
    I believe that several sections of the book might have been divided into smaller sections to make it simpler to read. While the author properly celebrates Nicki Minaj for her contributions to pop culture, she also rejects or defends some of the scandals that have surrounded her.
    Overall, I loved it and want to read more about different ethnic minorities' portrayal in the future.

  • Eleennae Ayson

    Buy Black is a thoughtful and in-depth exploration of the the effects of consumerism on establishing the Black identity of girls and women. Tracing the history of different iconic cultural icons such as Princess Tiana and Nicki Minaj, it examines the struggles of many Black producers to get their input in crafting tangible representations and in weathering double standards that threaten to diminish their worth. I really admire the people featured here, be it doll designers who aim for anatomical correctness or scholars who patiently archive work.

    As someone who is not Black nor living in the US, this book has been such an eye-opener, and its extensive footnotes and bibliography makes me excited to read more.

    Read my full review on
    Inkhaven

  • Blade Davies

    Such an important and interesting read! A great educative tool for many on the importance of accurate and true representation of black women. The author uses popular black celebrities such as Nicki Minaj to discuss black womens' role in pop culture. The author also discusses how black women often sacrifice their own culture and mute themselves for white people which I think is an incredibly important conversation to have. I think this book can be used as a very important learning tool for anti-racists. I highly recommend this book to everyone, especially white people. The only criticism I would have of this book is that the author defends or dismisses some of the controversy around Nicki Minaj

  • Cardyn Brooks

    Fascinating and factually dense text with a scholarly tone that's accessible for non-academics.

    From Chapter One:
    In the United States, the ideological power of images has been used by colonial settlers turned enslavers turned U.S. politicians and businessmen to construct Black people as continually outside the American politic as well as unworthy of the rights, liberties, and cultural representation secured for others in closer proximity to whiteness or wealth.


    http://blerdybingereader.blogspot.com...

  • Dora Okeyo

    This book, baked by research and accounts of how black women are portrayed in the society and the effect that kind of representation has had on young black girls and women in America.
    It's the author's insight into aspects that I wouldn't think of, like dolls and even the role Nicki Minaj and other young black women in popular culture that had me baffled and intrigued because I never thought of such aspects of pop culture.
    Thanks Netgalley for the eARC.

  • Shannan Harper

    A well researched, comprehensive read about black women, and how we chave shaped current pop culture.This is a very comprehensive, slightly complex academia type read about black women, and the contribution made to popculture, using exampels like Cinerella with Brandi/The Princess and the Frog, as well as Nicki Minaj and The first making of the black barbie doll. Even if you not in academia, there are still a few things that anyone can glean and learn from it.

  • Sara

    This is a very dense and detailed book that will primarily appeal to scholars. But it is worth skimming for aspects that the reader may be particularly interested in. There is certainly a lot to absorb and it fills a necessary gap in this genre.