| Title | : | New Rules for the New Economy |
| Author | : | |
| Rating | : | |
| ISBN | : | 014028060X |
| ISBN-10 | : | 9780140280609 |
| Format Type | : | Paperback |
| Number of Pages | : | 192 |
| Publication | : | First published October 1, 1998 |
Forget supply and demand. Forget computers. The old rules are broken. Today, communication, not computation, drives change. We are rushing into a world where connectivity is everything, and where old business know-how means nothing. In this new economic order, success flows primarily from understanding networks, and networks have their own rules. In New Rules for the New Economy, Kelly presents ten fundamental principles of the connected economy that invert the traditional wisdom of the industrial world. Succinct and memorable, New Rules explains why these powerful laws are already hardwired into the new economy, and how they play out in all kinds of business--both low and high tech-- all over the world. More than an overview of new economic principles, it prescribes clear and specific strategies for success in the network economy. For any worker, CEO, or middle manager, New Rules is the survival kit for the new economy.
New Rules for the New Economy Reviews
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This is a prescient book for 1998. Much of Kelly's vision is now a reality. It's a tribute to Kelly. I'd like to see if he is still writing. Most of his ideas have become commonplace, so I'd be hesitant to recommend this read.
My takeaway is Let Go At The Top. If you're climbing mountains, sometimes you must descend a smaller peak before climbing a bigger one. -
With the booming of the internet in the 1990’s, the economy started changing massively and its change has only become more drastic since. With such vast change it would be easy to think a book from 1998 about “new rules for the new economy” would be anything but new. You could be forgiven for assuming it would be outdated 22 years later. Rather it’s as relevant as ever.
It was as if Kevin Kelly hopped in a plane and flew up to 30,000 feet, cruising over Silicon Valley to get a big-picture view of how the economy was already starting to change. (In some ways, he was in a prime position to do so as the editor of WIRED magazine at the time.) He was the man for the job; Kevin Kelly is a master of noticing trends, analyzing them, synthesizing them into big ideas, and articulating them with clarity.
I found myself wishing I was more business-oriented so that I could implement these new rules. Sadly, I could only roll these palatable morsels of insight around in the playful joy of fantasizing myself as CEO of a nebulous and idyllic business. Which was kind of a fun meta-thought process as I read the book. Maybe I’m weird.
A lot of ideas from Kelly’s previous book (Out of Control) about Complexity science, biology, and technology are honed in and applied to a changing economy here. But where Out of Control is vast and theoretical, New Rules is sharp and concise -informative and practical.
There are regularly occurring emboldened sentences acting as succinct summaries of the major ideas, helping to categorize and reiterate key ideas along the way (and enable speed-readers?). The graphs are immediately approachable; less professional science/data-esque and more intuitive/apprehension based. They occur frequently throughout and add an extra dimension of visual representation to what is being said in the text. Helpful.
This is the shortest of Mr. Kelly’s non-fiction but it in no way lacks the dense volume of quality content with sufficient explanation. It packs a punch for only (roughly) 150 pages.
And it builds nicely too: out of the 10 chapters, the final few are increasingly interesting. Rarely do non-fiction books achieve any sort of “arch” or come to a crescendo; the chapter on opportunities did just that for the book.
Ultimately, it would be great if Kelly updated this book and added some more rules for what is (and will always be) a newer economy. This book could certainly do well as a re-release. How about it Mr. Kelly (or Viking Press): an updated 25 Year Anniversary Edition? -
Amazing how spot on this book was and how extremely relevant it still is. The current examples in the book are outdated now but it's easy to see how the principles is now. It is now mostly and overview of the world with only a few predictions still panning out but I think Kelly goes 10/10 in this book.
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KEVIN KELLY was Executive Editor for Wired magazine in 1998 when he wrote this book. What he wrote then is coming to pass today with the advent of the RFID chip technology, the so-called "Internet of Things," and much more.
In Chapter 1, "This New Economy," he speaks of "an emerging new economic order," a "new highly technical planetary economy" that was on the horizon. "This new economy has three distinguishing characteristics," he writes. "It is global. It favors intangible things -- ideas, information, and relationships. And it is intensely interlinked. These three attributes produce a new type of marketplace and society, one that is rooted in ubiquitous electronic networks."
Now, what this all means long-term is where we are today with the 2011 release of the IPv6 Internet Protocol, in which "every atom on earth will have its own unique web address," it has been said.
Concurrently, Kelly writes: "What this means is that chips are becoming cheap and tiny enough to slip into every object we make. Eventually, every can of soup will have a chip on its lid. Every light switch will contain a chip. Every book will have a chip in it spine. Every shirt will have at least one chip sewn into its hem. Every item on a grocery shelf will have stuck to it, or embedded within itself, a button of silicon. The day will come when every item will ... contain a tiny sliver of embedded thought." -
“Network will drive the new economy” is what Kevin Kelly has tried to emphasize in this title. Whether it is a network of dumb things or a network of human beings.Organizations which will understand the intricacies of network and invest in it will survive in the world where everything is in a flux and nothing is constant .Ten profound rules which are going to revolutionize the way business will be done in the twenty first century are well cited in the book which I have documented in my blog.
Read here -
This a must read and game-changer
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Contains some good insights pertaining to the revolution that the world is currently undergoing.
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Published in 1999 this book is one of a kind! Most of the ideas and author's viewpoints are still valid in today's world. And that's the most fascinating part. It's like author had predicted 20 years ago what are the rules for the network economy and we are living in it. And as the author predicts each economical age is optimized or maybe even an upside-down version of old here we are in the realms of new creator economy..It gives the inspiration to create new rules for a better future.
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AN outstanding book.
Considering that this was written 20 years back, the various points and the reasoning put forward is unbelievable. It is more like Seeing the future today".
Everything in the book is happening today and at an even more furious pace.
This is one of the books that can be read over and over again and you will begin to understand what is happening in today's world better -
Still relevant information for today's world.
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I have the english edition: New rukes for the bew economy
and the german edition: NetEconomy -
Classic Kevin Kelly. Great synthesization of the fundamental thoughts about networks and economies.
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My review is here:
https://www.bradrevell.com/2019/11/ne...
Three key takeaways from the book:
1. If you want to envision where the future of your industry will be, imagine it as a business built entirely around the soft, even if at this point you see it based in the hard.
2. Communication — which in the end is what the digital technology and media are all about — is not just a sector of the economy. Communication is the economy.
3. In the new order, innovation is more important than price because price is a derivative of innovation. -
This book, copyright 1998, is the most marked-up and underlined book in my library. I probably re-read it twice a year, trying to push myself in favorable directions.
Written pre-Google (well, pre-Google-IPO, anyway) it is the best collection of strategic approaches to technology I've read.
@hg47 -
A reference book since I first bought it long ago.
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Good insights on Healthcare issues.
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An optional-read book on managing technology strategy for managers, executives, and entrepreneurs.
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Time and time again, I come back to this book and think...wow, Had I only started and listened to what he said in this book. Such a forward thinking and revelatory read.
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Book is obviously dated, but it is interesting to look back at his perspective on the future, now that it is the future.
