What Is LEGO? (What Was?) by Jim OConnor


What Is LEGO? (What Was?)
Title : What Is LEGO? (What Was?)
Author :
Rating :
ISBN : -
Format Type : Kindle Edition
Number of Pages : 108
Publication : Published May 5, 2020

Find out how these fun, stackable blocks became the most popular toys in the world.

The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always "play well"--encouraging children to use their imagination and build whatever they can dream up.

In this book, author Jim O'Connor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon.


What Is LEGO? (What Was?) Reviews


  • Andrew

    Did you know?
    Lego in Latin means to assemble; in Danish it means to Play well?
    The largest Lego models have over 5 million bricks?
    Lego was started by a Danish carpenter who made wooden pull-toys incl. ducks and building blocks?
    Lego has been around since 1932?

    The answers found in this great addition to the Who was (biographies) series talks about famous locations (Taj Mahal, Lady Liberty) and pop-culture (like Scooby Doo and Lego).
    While the book does feature illustrations, this one may be more for an avid versus reluctant reader.
    However, I will say the facts presented about Lego, its history, inception and legacy is a very fascinating story.
    As a Lego enthusiast, I learned some really cool stuff about this awesome toy that is one of the only toys (in my opinion) to cross all gender and generational lines.

  • Grace Erickson

    This book was very fun for me because it explained how LEGO started and how they rose to the top of the toy game.

  • Mr. Gottshalk

    I read this as bedtime reading with my 6-year old son and barely made it through without falling asleep over 10 nights. It’s a snoozer of a tale about the history of Legos, beginning with its predictable roots and leading us almost up to the ridiculous prices of Lego sets today. And yet, millions buy these things every year. Maybe if people held out for a while Lego would lower their prices.

  • Esra Tasdelen

    Me and my eight year old son read this together and he was very interested throughout it! We learned tons ıf cool facts about Lego and its history. It was very well told and had lots of great photos & illustrations too!

  • Ille

    'What Is Lego' by Jim O'Connor is a very good book in the Who Was/What Is series. Each book in the series provides basic information about a person or thing that everyone in the world should know about.
    This book is about Lego, the company that makes toy bricks...it is fitting that Lego means 'I assemble' in Latin.

    A very enjoyable book that I recommend to anyone young or old who is interested in Lego.

  • Danielle

    What a great nonfiction read for so many kids! I learned a ton about Lego, but on a broader scale I also learned about production, careers, entrepreneurship, and overcoming adversity. Highly recommended.

  • Johannah A Classy Rebel Reader

    QOTD: What was your favorite toy to play with as a kid?

    “What is Lego,” by Jim O’Connor, is the story behind the famous toy brand Lego! Lego was created by Ole Kirk Christiansen in Billund, Denmark. The name Lego is created from the danish word “leg godt,” which means “play well.” Lego is one of the most recognized toy brands ever, but it almost didn’t exist. Read to find out how Lego was created and how it still survives in our modern world.

    (Book 62 of 100) Everyone has played with Legos at one point in their life. My fourth-grade class is obsessed with Legos! Every “Fun Friday,” I have a group of kids who pull Legos from my cupboard to create crazy car contraptions (both boys and girls). It is so fun seeing my student’s creativity flow. This was my first book to read by Who HQ. This series is quick and easy for students to read. It also contains lots of pictures and timelines of when things occurred. I give this book a 4/5-star rating. I would recommend this for fourth-grade or higher and for people who just really love Legos!

    #WhatIsLego #JimOConnor #100BooksInOneYear #Imaclassyrebelreader #lookatmyclassyrebelread #Biography #Lego #LegoAirPlane #LegoDinosaur #Yellow #NathanSawayaYellow2006

  • Sook Kuan Goh

    Such creative company

    It is a good summary of how LEGO started and how it is right now. Despite the factory has been burned down twice, he still never gives up and make it a bigger factory than before. They are very lucky of how it turned out, not every business can survived through the situations. Majority of it fails and LEGO was not one of it.

  • Renee Ruple

    My kids and I learned soooo much about our favorite toy.
    It is hard to imagine how lego came to be and how it went from a simple toy to now we are building major kits and letting our imaginations have fun. From the first brick and the first fire the family never stopped trying to get something to kids that was not just a one use until it breaks.

  • Genevieve Bomes

    A fascinating story about how legos were invented and how they grew and adapted in modern times. I remember playing hours with legos when I was younger and so I found the story of how they came to be really interesting. Though meant for children this book was very informative and even adults kind learn something from reading it.

  • Jj

    It was okay, fairly informative and interesting. I did not get the feeling that the author is a LEGO enthusiast overall--perhaps he has small children at home who leave a minefield of LEGO scattered around to accidentally step on?

  • Kim

    My son and I had fun reading this book together and learning about Legos, the founder, the history, and then watching videos about Legos. These books are fun, educational and not long and boring for a six year old. It's just the right amount of fun, intrigue, and educational information.

  • Kendra

    We are a lego-obsessed family, so this was naturally a must-read. We learned a lot about our favorite toy through reading and pairing it with a few documentaries. The book also inspired us to dream up a trip to Scandinavia, with a must-see stop in Billund, Denmark 🇩🇰

  • Virginia

    These nonfiction books are great for my 7-year old. He read this one twice because his goal is to be a Lego Master like Jamie Berard, his role model. It is a great history of the company written at the right reading level for my kid to read easily with some new words without frustration.

  • Brantley  Towns

    The book was amazing. Who does not like Legos. Legos are the best! Ok but we need to talk about the book, this is the best book ever. Minifigures were originally named Stiffys. That is such a funny name and they had no face and they had no arms. If you like Legos you will enjoy this book.

  • Johanna

    Great read if you have a child that loves Lego. There were things for us all to learn and I appreciate that in the end, it explains the impact of plastic on the environment and some solutions to what Lego is doing moving forward.

  • North Landesman

    A bit too much of a company brochure for my tastes. I am also not the target audience here. Nothing bad happens, ever?

  • Evan  Owens

    I love this book because it went through the timeline of Lego. I love Legos! It is my every day toy! My profile picture even has Legos in it. I didn't know that Lego means "I assemble."

  • Drew

    I like this book because it's about Lego.

  • Karteeka

    Wowzie LEGO

  • c wylie misselhorn

    Little bit of big fun for the whole family. #AFOL4life

  • Cindy

    Fun book about the fascinating story of the Lego company.