| Title | : | Design Thinking (Harvard Business Review) |
| Author | : | |
| Rating | : | |
| ISBN | : | - |
| Format Type | : | Audiobook |
| Number of Pages | : | - |
| Publication | : | First published January 1, 2008 |
Publisher's Summary
The CEO and president of IDEO writes that when designers are involved from the very beginning of the innovation process, startling new ideas can result - as a U.S. health care provider, a Japanese bicycle components manufacturer, and a system of Indian eye hospitals learned.
This article was first published in the June 2008 issue of Harvard Business Review.
The CEO and president of IDEO writes that when designers are involved from the very beginning of the innovation process, startling new ideas can result - as a U.S. health care provider, a Japanese bicycle components manufacturer, and a system of Indian eye hospitals learned.
This article was first published in the June 2008 issue of Harvard Business Review.
Design Thinking (Harvard Business Review) Reviews
-
i think I'm a little bit biased here, because most of the concepts I was familiar with beforehand, so I didn't find the book that useful (or my expectations were misaligned). But if you want examples of how design thinking can be applied to problems of big corporations, this is certainly the book for it, for it contain tons and tons of examples and real life applications (as I said, of big corporations). There's no guide on how to apply it (except some minor sections by the end of the book).
-
It contains too many buzzwords, and a few key ideas said in too many words.
O
