| Title | : | 10 Steps to Winning more Government Money for Your Business: The Smarter Path to Success |
| Author | : | |
| Rating | : | |
| ISBN | : | 1947821040 |
| ISBN-10 | : | 9781947821040 |
| Language | : | English |
| Format Type | : | Kindle Edition |
| Number of Pages | : | 42 |
| Publication | : | Published February 12, 2018 |
A Contracting Executive Lays out the Secrets to Cracking the Federal Marketplace
Are you looking for ways to expand or diversify your revenue stream? Jim Bender lays out the 10 key steps to understanding how federal contracting works, determining if your business can benefit and creating an effective marketing strategy.
Be clear about your brand proposition
Find the buyers for what you are selling
Find out how they buy your service or product and be there
Reaching out to the buyers
Find partners for winning
Build a pipeline
Make the case for your offer
Answer the mail in your response
Price to win
Take the long view to growing your government portfolio
45 Pages.
Jim Bender has a broad background as a senior marketing communications professional and has held executive level positions in for-profit and nonprofit organizations in the health and consulting sectors.
His professional path has been informed by his strengths in marketing and writing, along with a strong interest in understanding people and their point of view. Jim was drawn to working in the federal government arena because it played to these strengths and he saw great potential to accomplish good.
He believes the secrets to winning contracts and working with government agencies are to listen to customers, gain a thorough understanding of what is important to the job they do and approach work with the intent to be of service. His favorite days at work are when he leaves at the end of the day having achieved progress – whether that means making things easier for a busy federal civil servant or changing the world.
Are you looking for ways to expand or diversify your revenue stream? Jim Bender lays out the 10 key steps to understanding how federal contracting works, determining if your business can benefit and creating an effective marketing strategy.
Be clear about your brand proposition
Find the buyers for what you are selling
Find out how they buy your service or product and be there
Reaching out to the buyers
Find partners for winning
Build a pipeline
Make the case for your offer
Answer the mail in your response
Price to win
Take the long view to growing your government portfolio
45 Pages.
Jim Bender has a broad background as a senior marketing communications professional and has held executive level positions in for-profit and nonprofit organizations in the health and consulting sectors.
His professional path has been informed by his strengths in marketing and writing, along with a strong interest in understanding people and their point of view. Jim was drawn to working in the federal government arena because it played to these strengths and he saw great potential to accomplish good.
He believes the secrets to winning contracts and working with government agencies are to listen to customers, gain a thorough understanding of what is important to the job they do and approach work with the intent to be of service. His favorite days at work are when he leaves at the end of the day having achieved progress – whether that means making things easier for a busy federal civil servant or changing the world.
