Turn Signals Are The Facial Expressions Of Automobiles by Donald A. Norman


Turn Signals Are The Facial Expressions Of Automobiles
Title : Turn Signals Are The Facial Expressions Of Automobiles
Author :
Rating :
ISBN : 020162236X
ISBN-10 : 9780201622362
Format Type : Paperback
Number of Pages : 224
Publication : First published January 1, 1992

From water faucets and airplane cockpits to the concept of ”real time” and the future of memory, this wide-ranging tour through technology provides a new understanding of how the gadgets that surround us affect our lives. Donald Norman explores the plight of humans living in a world ruled by a technology that seems to exist for its own sake, oblivious to the needs of the people who create it. Turn Signals is an intelligent, whimsical, curmudgeonly look at our love/hate relationship with machines, as well as a persuasive call for the humanization of modern design.


Turn Signals Are The Facial Expressions Of Automobiles Reviews


  • Aaron

    There are two really good essays in this book: the one about design as writing, and the one about design failures. The rest of the book is of limited use.

  • Glen Engel-Cox

    I liked 
    The Psychology of Everyday Things so much that I picked this latest volume of Norman’s up when I saw it in the store. Unlike POET, which was one long thesis on psychology and design, Turn Signals… is a collection of essays on those topics. As such, it lacks the coherence of POET, but gains emphasis by focusing on specific topics covered only slightly in POET. First off, Norman relates how the title for POET has been changed to 
    The Design of Everyday Things, because of a misconception in what the book was about and who the book was for, exactly the kind of common mistake that he was attempting to expose in the book. Then he moves on to topics like the design of airplane cockpits, the use of book jackets in libraries, using the refrigerator door as a message center, the electronic personal assistant, as well as the title essay on clues that we receive from other people versus clues we receive from machines. I like Norman, and his topic, and will be on the lookout for his other book, 
    Things that Make Us Smart.

  • Alan

    Norman's stuff is about the anthropology of technology. We interact with physical environment, organizations, individuals -- and stuff. He gives insight into the stuff.

  • Alain

    Beau geste!

  • Alex Railean

    Very interesting and thought-provoking essays.

  • Kathy

    written in 1992, it's somewhat dates, and that makes it even more interesting. some nice essays about what passes for high tech American daily life.