| Title | : | The Export Marketing Imperative |
| Author | : | |
| Rating | : | |
| ISBN | : | 0324222580 |
| ISBN-10 | : | 9780324222586 |
| Language | : | English |
| Format Type | : | Hardcover |
| Number of Pages | : | 252 |
| Publication | : | First published November 16, 2004 |
Increasing competition to boost revenues leave limited growth options for some companies, prompting many to turn towards international markets. This work walks readers through the entire exporting process - offering a comprehensive coverage of the various facets of exporting, including pricing, channel management, and marketing plans/strategies.
