| Title | : | Best Practices in International Marketing (The Harcourt College Publishers Series in Marketing) |
| Author | : | |
| Rating | : | |
| ISBN | : | 0030340365 |
| ISBN-10 | : | 9780030340369 |
| Language | : | English |
| Format Type | : | Paperback |
| Number of Pages | : | 393 |
| Publication | : | First published November 7, 2000 |
Twenty-three papers provide an overview of the subject of international marketing, addressing environments and markets, market entry and development, the marketing mix, and marketing performance and evaluation. Specific chapters discuss market research, intellectual property, policy gaps, business-g
