Sold Out: How an American Magazine Lost Its Soul by Stuart Englert


Sold Out: How an American Magazine Lost Its Soul
Title : Sold Out: How an American Magazine Lost Its Soul
Author :
Rating :
ISBN : -
Language : English
Format Type : Kindle Edition
Number of Pages : 178
Publication : First published January 6, 2015

When entrepreneur L. Daniel Hammond launched one of the nation’s most successful magazines 15 years ago, he didn't realize the ramifications of soliciting investment money from Wall Street financiers or hiring executives who didn’t share his appreciation for the values and virtues of Main Street. "Sold How an American Magazine Lost Its Soul" chronicles the story of American Profile, founded to celebrate the "good news" in hometown America, from its inspiring, spiritual birth to its eventual demise due to unscrupulous business practices and declining demand for print advertising. Written by the magazine’s former senior editor, the book exposes the underbelly of the publishing industry, its servitude to advertisers, and callous disregard—and often arrogant distain—for readers.

Sold Out: How an American Magazine Lost Its Soul Reviews

  • Phyllis Ring

    This story of the shining promise of American Profile magazine, and how corporate interest and advantage-seeking gutted it, makes a page-turning read. Englert, an accomplished journalist writing from inside experience he likely never hoped to have, also delivers something approaching extinction, though it's a cornerstone of his profession. His writing, and his work offer balance--of information, of insight, of perspective. That's what journalism with integrity once embodied, and served, just as publications once understood that there was a ratio, a balance, between the advertising $ necessary to operate and the objectivity that made them worthy of operating. What American Profile lost, in the hands of corporate greed is exactly what's being robbed from EVERY area of life. At the heart of this story is what can be extrapolated toward deeper understanding of just what corporate interest is aiming for, at the altar of materialism, what it's destroying, and why moral courage, awareness, and grassroots action, including how we use our $, are all so vital.