| Title | : | Marketing Management: Text and Cases |
| Author | : | |
| Rating | : | |
| ISBN | : | 1557866945 |
| ISBN-10 | : | 9781557866943 |
| Language | : | English |
| Format Type | : | Hardcover |
| Number of Pages | : | 675 |
| Publication | : | First published May 15, 2000 |
The world of marketing is rapidly evolving, and this marketing management textbook is designed to meet the changes. It gives students an applied approach to understanding today's worldwide marketing environment.
