| Title | : | The China Twist |
| Author | : | |
| Rating | : | |
| ISBN | : | 0615703518 |
| ISBN-10 | : | 9780615703510 |
| Language | : | English |
| Format Type | : | Paperback |
| Number of Pages | : | 204 |
| Publication | : | First published December 12, 2012 |
From the outset, they encountered non-stop challenges. Common business tasks in the United States were nightmarish obstacles in China, from registering a company, to importing supplies, to navigating local labor laws. Ridiculous distractions waylaid their franchise, from dealing with a thug employee to accidentally incapacitating their entire staff.
Informative as well as entertaining, the authors detail the challenges in launching and localizing a Western concept for the Chinese market, such as coining the term for “pretzel” and “Auntie Anne’s” in Chinese, testing theoretical marketing strategies and even spending time in the kitchen to develop new products for the Chinese palette.
This exciting first-hand account of serves as a fun and illustrative guide (or warning) for anyone considering doing business in China. Be prepared for a China twist, a process that can resemble a modern version of Chinese Water Torture.
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Amazon Kindle/ Print:
http://www.amazon.com/gp/product/B00A...
CreateSpace (Print Version):
https://www.createspace.com/4001529
Barnes and Noble Nook
http://www.barnesandnoble.com/w/the-c...
Facebook Book Page:
http://www.facebook.com/pages/The-Chi...
Review:
http://www.philstar.com/business/2012... (one of the top business columnist in the Philippines)
http://agendabeijing.com/the-china-tw...
The China Twist Reviews
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In the late 1990s, I made two trips to Beijing, China as a tourist. While there, I ate in a couple of McDonald's, a Kentucky Fried Chicken, and even a Hard Rock Cafe, all American icons. So it must not be too difficult to start a chain of American restaurants in China, right? Well... wrong, actually, as author Wen-Szu Lin and his business partner soon learned in 2007 when they were awarded exclusive franchise rights in China from Auntie Anne's pretzel bakeries. What ensued was a very unfunny comedy of errors as the two partners waded through a morass of Chinese bureaucracy in a system where a single corrupt or incompetent civil servant could derail or delay things for months.
After moving to Beijing, where they planned to open the first Auntie Anne's restaurant, the first hurdle the partners encountered was registering the company, a seemingly simple task that took months to accomplish, a preview of the frustrations to come. But the two persevered and finally opened the first Auntie Anne's in Beijing just in time for the 2008 Olympics.
The China Twist is a very well written, compelling story about doing business in China. Some incidents were grimly humorous, some were excruciatingly painful as the partners learned the hard way just how different the foreign culture was. It's a remarkable story of perseverance in overcoming roadblock after roadblock. In the appendices, the author shares what he learned about conducting business in China, and he summarizes his recommendations for anyone who's considering a business venture there.
I recommend The China Twist very highly as a "must-read" for those thinking about doing business in China, but it's a fascinating read for anyone.
Note: I received a review copy of the book from the author. -
Page turner
Not many business books can be so enjoyable to read, always left me wanting to know what is going to happen. -
A solid read with great business insights!
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If you liked "mr China" you will like this one.
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An excellent,honest account of the difficulties of doing business in China.
