| Title | : | Location and Personalisation: Delivering Online and Mobility Services. Iet BT Communications Technology Series, Volume 8. |
| Author | : | |
| Rating | : | |
| ISBN | : | 1281971510 |
| ISBN-10 | : | 9781281971517 |
| Format Type | : | ebook |
| Number of Pages | : | 227 |
| Publication | : | First published January 1, 2004 |
This book takes a pragmatic look at two particular application technologies - location and personalization - and presents an understanding of the technical and business impact of both technologies. With a combination of overview papers, detailed technical case studies and an insight into actual implementation of these services within a telecommunications environment, this book will help those wishing to deliver improved services based on these capabilities. Other key topics covered include CRM and content management.
