| Title | : | Rory Sutherland: The Wiki Man |
| Author | : | |
| Rating | : | |
| ISBN | : | - |
| Language | : | English |
| Format Type | : | Kindle Edition |
| Number of Pages | : | 150 |
| Publication | : | First published November 1, 2011 |
One of marketing's most original thinkers and influential speakers, Rory is a leading light in the advertising industry and as outspoken as he is creative. A champion of behavioural economics and an early adopter of new technologies, his collection of his cravats is as legendary as his appetite for chicken jalfrezi.
This book attempts to give an insight into Rory's unique character and personality, through a winding journey of blog posts, interviews, tweets and reference materials, to give a rich and engaging introduction to Rory's unique mind.
Rory Sutherland: The Wiki Man Reviews
-
Wish it were longer. This book is one interview (in two parts) and some of (maybe all of) Rory's articles from the Spectator circa 2007/8. The book was good but not especially better than watching Rory on YouTube and reading his current articles at The Spectator.
-
Rory Sutherland is a champion of behavioral economics and an early adopter of new technologies. His creative output includes numerous blog posts, column inches and charismatic talks which often have a light-hearted, humourous and anecdotal tone that can be found in various online and offline locations. This book acts as an introduction to Rory's key thoughts and ideas, taking the reader on a winding journey through blog posts interweaved with snippets of interviews, tweets and reference material.
-
Compilation of articles by, and a conversation with, Rory Sutherland, where he discusses behavioral economics and how it applies to advertising/marketing. Full of witty aphorisms and funny insights... well worth a read!
-
http://greatesthitsblog.com/category/...
