Mastering Global Markets: Strategies For Today's Trade Globalist by Michael R. Czinkota


Mastering Global Markets: Strategies For Today's Trade Globalist
Title : Mastering Global Markets: Strategies For Today's Trade Globalist
Author :
Rating :
ISBN : 0538726652
ISBN-10 : 9780538726658
Language : English
Format Type : Hardcover
Number of Pages : 370
Publication : First published May 23, 2003

This book is designed for business professionals that are either thinking about taking their business globally or want to improve their global strategy. Beginning first with an overview of the global business environment, Mastering Global Markets: Strategies for Today's Trade Globalist covers all aspects of entering global markets from strategic planning to tactical implementation.