The Routledge Companion to Visual Organization (Routledge Companions in Business, Management and Marketing) by Emma Bell


The Routledge Companion to Visual Organization (Routledge Companions in Business, Management and Marketing)
Title : The Routledge Companion to Visual Organization (Routledge Companions in Business, Management and Marketing)
Author :
Rating :
ISBN : 0415783674
ISBN-10 : 9780415783675
Language : English
Format Type : Hardcover
Number of Pages : 404
Publication : First published August 9, 2013

The visual constitutes an increasingly significant element of contemporary organization, as post-industrial societies move towards economies founded on creative and knowledge-intensive industries. The visual has thereby entered into almost every aspect of corporate strategy, operations, and communication; reconfiguring basic notions of management practice and introducing new challenges in the study of organizations.

This volume provides a comprehensive insight into the ways in which organizations and their members visualize their identities and practices and how they are viewed by those who are external to organizations, including researchers.

With contributions from leading academics across the world, The Routledge Companion to Visual Organization is a valuable reference source for students and academics interested in disciplines such as film studies, entrepreneurship, marketing, sociology and most importantly, organizational behaviour.