| Title | : | The Global Marketing Imperative |
| Author | : | |
| Rating | : | |
| ISBN | : | 0844235504 |
| ISBN-10 | : | 9780844235509 |
| Language | : | English |
| Format Type | : | Hardcover |
| Number of Pages | : | 304 |
| Publication | : | First published August 1, 1994 |
Here are the strategies and techniques you need to go global. The Global Marketing Imperative -- Bring you up to speed on the essentials of international marketing and show you how to strike back when world competitors move into your territory-- Explain all the strategic alternatives for going global-- Help you present, promote, and price your products and services to appeal to world markets
