| Title | : | Platform: Get Noticed in a Noisy World |
| Author | : | |
| Rating | : | |
| ISBN | : | 159555503X |
| ISBN-10 | : | 9781595555038 |
| Language | : | English |
| Format Type | : | Hardcover |
| Number of Pages | : | 261 |
| Publication | : | First published May 1, 2012 |
Platform: Get Noticed in a Noisy World Reviews
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Getting noticed with today's ever-changing technologies and platforms can be very difficult. In this book, the author gives good strategies and as the reader, you will gain insight into how your thought process should work. The book does repeat on several topics, but I believe this is done from a mentor's perspective of the three T's. Tell them what you are going to tell them. Tell them, and then tell them what you told them.
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Support me ☕“You will never see the full path. The important thing is to do the next right thing.”
I always wanted to read a book on growing my platform. When I found this book, I was excited as it promised a lot of what I was looking for, it has a good rating at GR and the author seems to know what he is talking about.
I am actually proud of my blog and the reason why I keep writing new posts is not to get money or fame, I think of it more like a diary but I am also always trying to improve it. Last year and due to my new job and the pandemic, I kept posting but I was not good at blog hopping and I felt that I was providing less than I wanted to. I thought maybe reading this book will restore the spark! I do believe that now platforms are really affected by social media too which this book also discussed.
The book has a lot of small chapters and they discuss many things from creating the platform to monetizing it. I found many of the things the book mentioned and discussed to be basic and I learned those by experience. I also thought the book would provide easy, cheap ways to advance but there were no hidden secrets. The author tells us that we should write good content and a lot of secondary stuff after that that do rely on this content but I guess I was never satisfied with the main course of how to write this good content! However, I think I liked the idea of using third party apps that may enhance my statistics!
I was also super interested in the Twitter section because it is my main and favorite social media. The problem is that it was also very basic and many things were outdated since the release of the book in 2012 and I can not blame the author for that.
Summary: I think the book is a good one for beginners or those who are planning to start a blog. I also thought that there were easier way to do it but it does cost money and time and experience! I want to try a few things the book mentioned and see how effective they are! -
Great terse advice.
This tome is definitely a useful tool. I enjoyed the simplicity and the direction of the a writing. Some of the material was repetitive. Maybe, 50pages of the book weren’t necessary. The Author conveys some of the same ideas in the beginning, middle, and end of the book. If you’re an author or a blogger; you will enjoy this book... -
Video comment here:
http://www.youtube.com/watch?v=GmrtZY...
Amongst all the hype of a vanguard internet mega-book launch by Michael Hyatt (124,000 Twitter followers; 400,000 blog readers/month), the chairman of Thomas Nelson publishing (the 6th largest US book publisher, Nº1 Christian publisher) on the subject of `how an author might use the internet to broadcast his message', it's clearly difficult to separate the book (Platform) from the man (massive levels of experience) and the marketing campaign (shockingly effective and generous) but, this being a book review, I shall try.
Michael obviously knows what he's talking about here and in just under 300 pages he provides a wealth of information for anyone who wishes to use blogs, Twitter and Facebook to build relationships online, to try and get their message across and to ultimately sell whatever it is they're hawking (books, political messages, etc...). He has based his book on the posts he has written on his own blog about how to blog and use social media, so much of the actual material seems to be available online if you search for it (here are chapters 2, 3, and 15, for example), although he has rewritten some paragraphs and added some new anecdotes to illustrate his points.
The book is organised into five broad sections which walk you through the major functional and relational steps related to blogging and the wise use of social media, and they explain the knowledge Michael has accumulated in building and promoting his own substantial platform over the past eight years. I think after reflecting on this for a few days that the book's effectiveness and a consideration of whether or not it achieves its main aim depends on who is reading it.
If you have never come across Michael's work before, or if you have just begun blogging and are thinking about building your own platform, you would save a lot of time and energy by buying a copy of Platform and its contents will probably produce a `wow' sensation (section 1: "Start with the Wow", chapter 2: "Bake in the Wow", chapter 7: "How to Wrap the Wow in Style") in your mind as you read along and think about the possibilities. I can think of a few friends who have just started blogging to whom I would certainly recommend this book.
If, on the other hand, you have been reading Michael's blog for a while, if you have yourself been blogging for a few years (if not to Michael's level of success), if you have read some of the better business books that have been published over the last few years, if you have read previous blogging and social media books by other authors (Gary Vaynerchuk's "Crush It!", Seth Godin's "Tribes" or Chris Brogan's "Trust Agents"), or if you have read and tried to learn from popular how-to blogs (Problogger or Copyblogger), I predict you will not feel such a `wow' sensation as you read and that you will be left instead with the feeling that this is clearly a solid revision of what are becoming accepted success principles for blogging and social-media but that there is nothing particularly new here; that this book does not add new knowledge to the conversation or to theories about how to do it all better.
Before I read Platform, and given the Christian slant of both Thomas Nelson and most of the people who have participated in the pre-launch Facebook group, I wondered if there might be some interesting religious metaphors (followers, tribes, messages, etc) to be applied to the book's ideas, or if the book might be directed towards a Christian audience. Platform purposefully does neither of these things: its ideas are applicable to anyone wishing to use them.
This general focus is perhaps also why I felt it was disappointing that the book didn't include much specific information--apart from an appendix on "Post Ideas for Novelists (also a blog post)"--for authors who wish to use these ideas . Whilst this is by design, I think I expected more in this sense from the chairman of the US's 6th largest publisher, who himself has built a hugely successful online platform.
To conclude, then, Michael Hyatt's Platform is recommendable as a solid guide to blogging and social media principles and practice if you are a newcomer to these ideas but more experienced bloggers or aspiring authors won't find anything especially new or specifically relevant in the book that hasn't been said before somewhere.
3.5 stars out of 5 -
Review coming soon.
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على الرغم من السهولة البالغة للإعلان عن أنفسنا كُمقدّمي خدمات أو أصحاب مشاريع أو كأصحاب أعمال فنيّة في عصرنا الرقمي الحديث، إلا أن هذه السهولة جعلت الساحة شديدة الازدحام بحيث يصعب على أي شخص أن يجد لنفسه مكانًا للإعلان عن مشروعه الوليد أو تقديم خدمة إلى جمهور من الناس.
هنا يأتي هذا الكتاب للمدوّن الشهير مايكل حياة والرئيس التنفيذي السابق لدار النشر توماس نيلسون، يُقدّم لنا مايكل دليلًا هامًا يوضّح فيه بشكل مُبسّط وسهل وعمليّ كيفية بناء منصّة -بلاتفورم-سواء كانت لتقديم مُنتج أو خدمة أو كتاب. فيوضّح لنا كيفية إنشاء منصّة أو اسم تجاري قوي للخدمة التي تنوي تقديمها، وأهمية الإيمان في خدمتك/منتجك، وكيفية التعامل مع السوق الإلكتروني واجتياز العقبات المتوقعة، وضرورة الارتقاء بطموحاتك لتكون دومًأ كبيرة. ثم يعرج بنا إلى مرحلة الإعداد ثم الإطلاق. وكيفية التواصل مع المؤثرين في شبكة الإنترنت والوسائل الإعلامية. ثم يدخل بنا عالم من التفاصيل الصغيرة التي لها أهمية عظيمة في بناء أي علامة تجارية، وتوضيح أهمية تقديم محتوى جيّد كونه الضمان الوحيد لنجاح أي منتج/خدمة. ثم يُقدّم لنا تجاربه في التعامل مع أشهر وسائل التوال الإجتماعي مثل تويتر وفيسبوك، بالإضافة إلى منصات المواقع الإلكترونية الشهيرة وكيفية بناء المواقع وأشهرها ووردبريس، ثم يتطرق إلى كيفية التسويق التجاري عبر الانترنت وكيفية بناء متابعين والحفاظ عليهم وعدم خسارتهم وكيفية التعامل مع المتابعين والانتقادات وآلية الرد على الانتقادات.
يأتي كل ذلك مع قائمة غزيرة بجميع أسماء التطبيقات والبرامج والمواقع التي يستخدمها، بل وحتى أسماء الكتب التي أفادته وروابط لمحاضرات هامة في جميع المواضيع التي تحدّث عنها لتكون مرجعًا لكل من قرأ الكتاب.
الكتاب فعلًا مهم، ليس فقط لأنه مُحفّز، بل لأنه وضّح لي أهمية الكثير من التفاصيل التي قد نغفل عن أهميتها في عملنا على الإنترنت، والتي تكون هي السبب الرئيس في نجاحنا. كما علّمني الكثير من آليات التعامل مع الجمهور بشكل عام وعلى وسائل التواصل الاجتماعي على وجه الخصوص. بالإضافة إلى أنه كشف لي الأسس الجوهرية خلف الكثير من الإجراءات في أعمالنا الإلكترونية والتي قد نراها مملة أحيانًا إلا أنها ذات تأثير حاسم في نجاح ما نُقدّمه.
هناك سلبيتان في الكتاب.
السلبية الأولى هي أن الفصلان اللذان شرحا العمل على منصتي تويتر وفيسبوك، والكثير من الخدمات الأخرى جاءت قديمة، لأن الكتاب من إصدار عام 2012 أي منذ ثمان سنوات كاملة. صحيح أن الأساس أو المفهوم الذي تم شرحه سليم ولم يتغيّر، إلا أن الوسائل نفسها والطرق والتطبيقات حلّ عليها كمّ هائل من التحديثات بل وحتى في طريقة ذكائها الاصطناعي وأساليب خوارزميات تعلّمها.
السلبية الثانية هي كثرة الإحالات إلى عناوين الكتب أو الندوات و البرامج التعليمية. وعلى الرغم من أهمية ذلك، إلا أنني شعرت بأنها جاءت متجاوزة للحد المقبول. أو هكذا خُيّل لي. لكن تبقى تلك الإحالات هامة كمرجع يُمكن العودة إليه في المستقبل لإعادة البحث عن معلومة ما في الكتاب.
أنصح بقراءة الكتاب فهو بكل تأكيد كتاب مُلهم.
تقييمي 3 من 5
أحمد فؤاد
27 كانون الأول -ديسمبر 2020 -
Michael Hyatt's book "Platform: Get Noticed in a Noisy World" stresses the well-known credos -
"... Create products you would personally use - Create products that solve problems in unexpected ways - Create products that exceed your customers’ expectations..."
"... What is the product or experience I want to create or transform into a wow? The customer’s lobby experience. 2. How will the customer feel as a result of this experience? (In other words, what is the specific outcome we want to create?) The customer should feel we must be an extraordinary company because he has never had a lobby experience like this. He assumes we are somehow really different, and can’t wait to experience more..."
but beyond that it offers more - a lot more. After reading the book I realized that I needed a media kit (I had abandoned mine a while ago because it did not work); Hyatt's book offers excellent samples how to create one that will work better.
The truly interesting factor about Hyatt's book is that seems to address information for newbie as well as information for authors who have already climbed the ladder, who have books to show. At first I was a bit irritated by this, then I realized the greatness of this concept.
On one hand, the newbie author can use the book to get started, set up basics, but at the same time he can find out, where he should be going, what the "final goal" is. If you have started any kind of endeavor you know how important it is to plan ahead, if you do it right you can save time (and money) to correct errors that might happen "along the journey."
Vice versa, the season author, for whom the more sophisticated elements of this boo are written, can use the basic information to check if /she has set up all information correctly, if he or she covered all basics.
That's the way I used it and I really like what I see.
Hyatt also stresses an topic I have always believed in but I see many authors ignoring
"... No one is likely to do it if you don’t. I wish this weren’t the case, but for 95 percent of us it is. This is why you must take matters into your own hands. Don’t let someone else babysit your french fries. Let me suggest that you take a long look in the mirror. The person you are looking at is your new chief marketing officer. Take responsibility for your own success and invite others to join you in the endeavor..."
I meet too many new authors, who think that being present on social media platforms will do the trick. " Platform: Get Noticed in a Noisy World" presents the fact and offers solutions.
Highly recommended.
Gisela Hausmann, blogger and author of the "naked, no-fluff" book series -
Building a platform is essential. As a writer, I've heard that a million times. Maybe more. The exhortation usually comes with a few specifics: blog, engage on Facebook and Twitter. Until now I've been following that advice blindly, doing what is required to participate in a changing industry.
But, now I have a secret weapon--A platform-building coach in the form of Michael Hyatt's book, Platform: Get Noticed in a Noisy World.
Platform took me beyond the bullet points and provided a blueprint for building a platform that will help me engage others on the topics close to my heart. I'm excited to implement the action points Michael Hyatt so generously provides.
I've been reading his blog for years and have watched his platform grow exponentially. I never imagined he would take all he learned from his successes and failures and make those lessons available to me (and you).
Michael Hyatt's expertise--and ability to put the cookies on the bottom shelf--combine to make Platform a book any writer could use to create opportunities to get noticed in a noisy world. -
I've been reading Michael Hyatt's blog for a number of years, so I thought that I wouldn't get too much from the book. But it is definitely a fantastic read, whether you are a newbie online or someone who is more experienced. I have read many branding and marketing books and experimented with my own platform online but I wrote 10 pages of notes from this book and have a long To Do list of things I need to improve. This will help you audit where you are right now and target where you want to get to. Michael has done a great job of making the information accessible and the reasons behind the tools are also explained. Recommended for people who are serious about expanding their online platform.
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I really enjoyed this, and found a lot of areas for practical application. There were some typical business rah-rah sections, but in the main this was very worthwhile.
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Great overview of marketing and platform building. This book is scannable and a great resource as either a reference or a straight read. The book is very blog and Twitter centric and even Hyatt admits he doesn't quiet get Facebook.
Many social media books are full of lots of fluffy stories and little in real take away. This book is different, it goes light on the fluff and high on the take away tips.
Platform gets 4 stars only because Facebook is too big to ignore and because this book ignores Facebook (for the most part). There is no mention of EdgeRank and the advice on how to migrate a personal page to a fan page is dated, the process is much easier now. That said, you are not likely to find better blogging or Twitter advice anywhere. -
I feel weird giving this book a rating. My 5 stars reflects where I’m at personally at the moment. A year from now? 5 months from now? Who knows. I might have a totally different opinion or see more flaws in the whole thing.
This book helped me think through a lot of what I need to do in my...business?...brand? I hate calling it either of those things. It made the steps I need to take look a lot less daunting. I’ve been freaked out at all the work ahead of me but Hyatt is so good at making the path seem simple and doable. -
I think this book is filled with great tips. I listened to the audiobook, but I am purchasing the hardcopy so that I can make notes and highlight several of the points I considered very valuable. Since it was written in 2012, I think the author needs to write a new edition and pair down the big focus on Twitter.
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I plan to go through this book again with pen and paper in hand. My first-take was via audiobook and there are so many good points to consider in building a platform. It is motivating and broken into small enough sections to not be too intimidating. I highly recommend for business builders, especially those just starting out.
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This book is a must read and playbook for anyone creating a personal brand, blog, or online business. Michael Hyatt reveals all his strategies and tips on how he was able build an effective audience online to his products and vision.
It a book that highlights on how one can not only attract an audience, but also build a passionate loyalty through giving value to others by finding the most powerful ways to get your messages to others who can benefit from it. To build a platform today, Hyatt argues, is built through people and not just on a great product. It is a combination of a compelling product and a significant platform that will make one stand out in a fiercely competitive and noisy marketplace.
I loved how this book was organized, Hyatt was meticulous on giving the opportunity to the reader to decide to read the book from beginning to end or read a specific chapter that he/she needed advice and tips on. This is great reference book for anyone who wants to simply build an online presence or to learn the rules on how to be productive with various social media sites.
The first part of the book deals with how one can discover how to create, name, and package a compelling product (the what). Hyatt repeatedly mentions that without a powerful "what," no amount of marketing can save you. The second part details how to set up branding tools, acquire endorsements, and create a online media kit to establish credibility. The third part, my most favorite portion, explains how to create a powerful website for yourself and get unique visitors to your site. Finally, the fourth part is how you can "engage your tribe" by monitoring your brand and engaging with your audience.
I can't speak highly enough about this book. Hyatt is thoughtful and articulate, throughout the book, and he serves a encouraging mentor to for any reader who approaches this book looking to learn about online tools to build a brand. I'm looking to create my own blog and I'm glad I received wisdom from him because now I have a plan. I understand the value I can bring to guest blogs and other online communities and be an asset to them. -
In my opinion there were just way too many chapters based on Twitter, a service I don't personally use, so I guess I'm being a little biased towards all that much paper being dedicated to it.
The author admitted his distaste for Facebook, but obviously new very little about it. His rant which was mostly negative pertaining to Facebook was extremely outdated, considering the fact that this book was just released not too long ago. Referring to Facebook Pages as what were once called Fan Pages in his one chapter dedicated to Facebook just proves his lack of knowledge pertaining to the world’s largest and most successful social media platform. He also failed to mention one of their latest and most successful updates used by some of the best bloggers and social media experts, which would be Facebook's subscribe option for personal profiles.
I think if you're in the market for a short read based on publishing, blogging and Twitter use, this should be the book for you. If you want a book that covers all aspects of the digital marketing realm, then I highly recommend that you purchase a copy of Get Rich Click by Marc Ostrofsky. -
I read this book at the suggestion of Hal Elrod, author of best-selling book The Miracle Morning. It did not disappoint: a nice mix of practical advice and story, it lays out the how-to for creating a platform for one's books and brand. Well done.
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Great, practical book on how to promote your business. I just relaunched my personal blog and am going to do an experiment and try all his suggestions to see what happens.
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If you're looking to build an online audience, you'll find this book very helpful.
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" . . .in a global economy crowded with millions of competitors, quality is just the beginning." So says Michael Hyatt on the book jacket of his information packed book, "Platform: How To Get Noticed In A Noisy World." I wish I'd read this book four years ago when I first bought it. On the other hand, perhaps I wasn't ready for it back then. Now that I have my own website, am regularly blogging, and involved on social media, I have a better understanding of all that Mr. Hyatt discusses and can easily apply the principles to what I'm doing now. Back then, I may have felt like a first grader in a high school course of study. At any rate, this book is excellent, whether you are promoting a small business, trying to sell the latest and greatest widget, or attempting to promote yourself as an author, speaker or artist. This isn't merely a book; it's a handbook. I would be wise to refer to it over and over, to go back through it with a highlighter and to devote time to applying the principles in each chapter.
I have one reservation as I read it. The copyright is 2012, six years ago. How has social media changed? Would Mr. Hyatt give the same advice today as he did six years ago? How has Twitter and Facebook changed? Is he still as "pro-Twitter" as he mentioned in the book? And would he still support trying to post shorter blog several times a week.
Even with the time lapse, 95% of this book is still applicable to today and an excellent starting point. -
I was recommended this book from some other church leaders who said it would help with creating an online marketing strategy. I would say that the book did a fair job in doing that. Truly, this book is an excellent choice for anyone who has a blog or online business and wants to be more purposeful in using social media. The first few chapters that talk about creating a wow factor are probably worth the entire book.
What’s also helpful is the book doesn’t have to be read sequentially-the chapters are written to be read as a textbook, where you pick and choose what you’d like to read about it. -
This book is packed full of so much information that it just starts feeling redundant. Especially the section about using Twitter, I think it had a great idea behind it but unfortunately this section became very repetitive. I listened to the audiobook version of this title and was underwhelmed. I was hoping for explanations in a different way than they were presented.
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Filled with valuable advice that's easily actionable. However, enough time has passed since the book's release in 2012, that I'd welcome a refreshed version.
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All common sense nothing special literally a waste of time
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I loved this book. So easy to read, understand, and full of great, encouraging pointers. I’ll definitively be revisiting it often.
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For professional bloggers and wannabes. High tech references mixed with common sense basics but readable. A nearly impossible DIY. Makes me wonder if we are on the edge of techies decluttering this process. Needs to happen. Like washing clothes on rocks and then... the washing machine! Please someone.
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Excellent read on this subject. The chapters are quite short and stand alone, so it was very easy to flip to specific areas of interest, such as media kits. If you are interested in promoting a product I definitely recommend this book. It's publication date (2012) is the only negative. Social media changes quickly, and I felt some advice in those areas was a bit dated.
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Disclosure: I won this book in a blog contest, but in no way was I required to leave a good review.
As a big name in publishing, Michael Hyatt seems like the kind of person a writer wanting to be a published writer would want to hear. You get an "insider's view" of things. Platform does this to a degree, though I found myself washing from an encouraging "hey, I can do that" to a discouraged "I can't afford to do that!"
Hyatt encourages lists, so here, to the best of Goodreads' ability, is my bullet list:
The good:
• Hyatt obviously writes from experience. He knows what sells and what doesn't. He knows how to sell in today's market, and it's not your daddy's market.
• Hyatt has been there, done that. He has his own platform, which was the original source of this book's content. He knows what works for him, and what failed miserably. He doesn't hold back on admitting his own mistakes.
• Hyatt provides sample text from his own platform for the reader to modify and use.
• Hyatt makes the book readily readable from cover to cover, or skipping section to section as the reader needs. He even provides an index in the back for later reference.
The bad:
• Hyatt covers Twitter in great detail. For those who are already familiar with this classic "microblogging" platform, the read is tedious. For those who are unfamiliar with Twitter, though, Hyatt includes some rather dated information, such as using the old-style RT text for manual post sharing (or "retweeting") instead of the new built-in version that doesn't limit the length of a tweet to even less than 140 characters. His suggestion of URL shorteners such as bit.ly is also no longer necessary, now that Twitter does this for you (whether you like it or not).
• Hyatt is equally vocal in his experience with self-hosted Wordpress for a blogging platform. I am impressed that he admits, at least in some chapters, that other options are available, though better suggestions for options on those platforms would've been appreciated.
• In general, mentioning tools used and how to integrate them into a single platform are welcome suggestions, but the information can become outdated quickly. Where will Buffer, for example, be in 2 years? Will HootSuite still connect to Twitter and Facebook when someone else reads this book? Other platform enhancers, such as Pinterest or even Google+, are completely ignored. That's not bad for blog posts that can be updated, but it limits the period of time this book's content will be useful.
• As with many other social media or platform "experts," Hyatt goes against what others suggest in terms of social media usage, blog post do's and don't's, and so forth. As with those other experts, though, Hyatt comes off as an expert. Perhaps he thinks he has to do this, but I'd prefer hearing about situations where he goes against common knowledge and makes it work. (To his credit, he does do this, though in very rare situations.)
The ugly:
• In numerous places throughout the book, Hyatt seems to forget that some of us looking for a platform don't have a former CEO's nest-egg. Some chapters talk about the necessity of certain features or practices, and suggests that "a few hundred dollars" isn't all that expensive. Perhaps that is true for what you receive in return, but many of us simply don't have that extra cash available to build our platform. Some hope that the product or service for which we are building our platform will get us that few hundred dollars extra. Too many times Hyatt doesn't offer much encouragement for those who simply cannot afford the cash outlay.
• I won a hardcopy of the book, but I was also eligible for Kindle and Nook versions free. The formatting in some areas left much to be desired. This could be limitations of the Kindle and Nook apps for Android phones, though.
The "Takeaway:"
Hyatt provides a snapshot of what has worked well for him, with insights as a publishing leader on why the particular methods and tools work well. Each chapter can be taken separately, and in some cases perhaps should be taken separately, as he tends to go from encouraging to discouraging between chapters. The book provides a good starting point for anyone wanting to make the jump from writer to published writer. -
Boy, has this one aged! Most of the advice you'll find in it is pretty much accepted as a standard practice now. Part of it has aged and may even be detrimental to new readers - like that bit about writing short and snappy blog posts instead of creating meaty pieces with lots of reader value.
Overall, it may be a nice read for someone just starting out in the world of digital personal branding (that's why I'm giving it 2 stars). For everyone else, it's a completely skippable read (that's why for me it's more of a 1 star).
