Marvel Comics: The Untold Story by Sean Howe

Marvel Comics: The Untold Story Reviews

• 
  Kemper

  Super-heroes have gotten darker and more violent over the years, but compared to some of the people in charge of Marvel during that time Wolverine and the Punisher seem about as threatening as a glass of non-fat milk. Killers with razor sharp unbreakable claws and large guns are no match for the carnage a corporate executive worried about the stock price can create.
  
  Sean Howe gives a comprehensive history of how the pulp publishing company founded by a Depression-era hobo named Martin Goodman eventually became a comic book empire that was bought by Disney for $4 billion in 2009. The book tells the familiar story of how Goodman’s nephew Stan Lee working with artists Jack Kirby and Steve Ditko saved the struggling company in 1961 by coming up with a line of new characters like the Fantastic Four, Spider-Man, the Hulk, Iron Man, Thor, X-Men, and others that you can see at your local movie theater on a regular basis today. Then it details the many trials, tribulations and triumphs the company would have as its characters became iconic parts of pop culture.
  
  As a perpetually cheerful and energetic editor and spokesman, Stan Lee built a myth via the Bullpen Bulletin and Stan’s Soapbox column that appeared in the comics that Marvel was a wacky wonderful place where the writers and artists worked in a happy state of constant brainstorming about their stories. In reality during these early years, Lee worked with a small staff in cramped offices while Jack Kirby drew in the basement of his home, and things were never as merry as Stan portrayed them to the fans. After Goodman sold the company Marvel would be bought and sold to various corporations and business people most of who had no interest in doing anything other than squeezing every dime possible out of the characters while denying any kind of ownership or royalties to the people who created them.
  
  The stories of how creators were screwed out of rights have become legendary, and the constant law suits and bickering over who actually created the characters have become so common place as to not even be newsworthy any more. (A fun fact that I learned in this is that at one time Marvel put a boilerplate waiver on the backs of paychecks so that signing it to get the money became a forfeiture of potential royalties.) The battles over the rights between the company and the creative people would pale in comparison to the many financial and legal fiascos Marvel would get into over the years due to the many buy-outs and chronic mismanagement.
  
  Howe does a nice job of showing how all the behind the scenes turmoil impacted the stories being churned out. The Secret Wars mini-series started out as a promotional tie-in for a new line of toys, but became the prototype for the crossovers that are all too frequent events today. The surprise success of rolling out a specialty cover on Todd McFarlane’s new Spider-Man book had the corporate execs and Wall Street demanding sales increases every year and forced the editors to come up with a parade of gimmick covers and new #1 issues constantly to hit those numbers. This led to the speculator bubble of the early ‘90s that nearly destroyed the industry when disgruntled fans stopped buying.
  
  With the sale to Disney and huge success of movies like The Avengers, you might think this story has a happy ending, but Marvel still faces challenges today. In the digital age, the idea of buying pricey paper comics that can be read in minutes is a tough sell, and many question whether the money made in movies and merchandising has made the comic book obsolete. Aging fan boys grumble over the constant character deaths and crossovers, yet those remain the top selling books. Balancing the continuity demanded by long-time fans while still being accessible to new readers has become a nearly impossible task. (Dan and I have some great ideas on how to resolve this issue if anyone from DC or Marvel reads this and would like to pay us a consulting fee.)
  
  Many of these individual stories have been told before, but Howe gives not only a history, but a detailed picture of the ways that all the creative, business and legal issues have had a profound impact on the characters and the industry. That’s what really makes it an informative and interesting read.
  
  Excelsior!
• 
  Dan Schwent

  Marvel Comics: The Untold Story is the story of Marvel Comics, from its beginnings in the late thirties until fairly recently, with all the highs and lows in between.
  
  Confession Time: For most of my life, I've been a comic book fan. I've got around 2000 of them in boxes in my nerd cave and have numerous super hero shirts.
  
  Marvel Comics: The Untold Story was a very gripping read for me. I read the sanitized version of some of the events in
  Marvel: Five Fabulous Decades of the World's Greatest Comics but I wasn't completely prepared for some of the things I learned.
  
  The story starts with Martin Goodman cashing in on the comic book craze but really gets interesting when he hires his nephew, a kid named Stan Lee, to do some editing. Once Joe Simon and Jack Kirby create Captain America, things kick into high gear until the 50's, when Seduction of the Innocent nearly kills the industry. Things circle the drain until a fateful golf game with the head of DC comics prompts Goodman to order Lee to create a team of superheroes. The Fantastic Four is created and the Marvel Age of comics kicks into full swing.
  
  The book covers a lot of behind the scenes info, like creators getting fucked out of royalties and original art. Anyone who's into comics has probably heard about that. The things I didn't know about, like a bunch of guys being into drugs, DC and Marvel negotiating for Marvel to license some DC characters, and what a tyrant Jim Shooter was, were much more interesting. It must have been maddening to work with Shooter after Secret Wars.
  
  While it might be boring for some, I found the inner workings of Marvel when it was being bought and sold several times in rapid succession to be fascinating. In a lot of ways, it reminded me of
  The Death of WCW. How could people be handed the golden ticket only to wipe their asses with it?
  
  Jim Shooter seemed like a dictator but I think Tom DeFalco's throw everything against the wall and see what sticks strategy played a bigger part to the near death experience the comics industry suffered in the 90's. Also, Stan Lee seems even more like a hack and a tool than he did before I read the book.
  
  Speaking of the 1990s, Todd McFarlane and Rob Liefield come off as huge pieces of crap. I think we're all quite lucky Marvel survived the black hole of the 1990's comic market. It's crazy to think how many half-brain dead tyrants Marvel had at the helm before Quesada and Palmiotti finally turned things around.
  
  For a lifelong comic nerd, this book was one hell of a read. 4 out of 5 stars.
• 
  Sam Quixote

  I’m gonna do something a little different here: I’ll review the book properly first, then talk generally about what I read. These post-review comments are peripheral to the review, so I’ll keep them separate. They’re just things that interested me and might be interesting to others who haven’t read this, might not read this, but are into Marvel comics. I’ll tell you when I switch.
  
  *
  
  The review:
  
  Sean Howe’s Marvel Comics: The Untold Story is a comprehensive look at the company that was founded as Timely Comics in 1939, became Atlas Comics, and then eventually settled on Marvel Comics. It’s the company that gave us Captain America, Namor the Submariner, and The Human Torch in the Golden Age, and then, as Marvel Comics, the iconic characters: the Fantastic Four, the Incredible Hulk, Thor, Doctor Strange, Iron Man, the Avengers, the X-Men, and Spider-Man.
  
  The best nonfiction books compel readers whether they’re interested in the subject matter or not; Howe’s book is not that. You definitely have to be deeply invested in the subject of Marvel Comics to enjoy this book because, wow, is there a ton of detail here! Most of it is pretty boring too. So and so didn’t get on with so and so, they created this character in an afternoon, made this comic in a weekend, nobody gave a shit, blah blah blah. It's very dull stuff and the minutiae of who worked on what book when has very esoteric appeal.
  
  Once you get to the modern age, the 2000s, there’s almost no detail here whatsoever, which makes sense because of course the detail is all from the 50s and 60s - everyone from that time is dead or nearly there themselves, so who gives a shit? People today? They still have careers and we won’t get the gossipy stories behind this time for another few decades. Though that said, gossipy stories in comics, as this book proves, are pretty dry in themselves. People not getting along, cheap product being pushed, etc.
  
  As you would expect, Howe’s book is a sad story of creators who made art, sold them to the corporation for a pittance, and the corporation made billions while the creator lived in poverty. What comes across most strongly is how little the people at Marvel gave a shit about the comics themselves. Almost from day 1 the plan seemed to be to make the comics as a stepping stone to what the true goal was: movies and merchandise and money money money! Well, they got there, and the book ends with the success of the first Avengers movie conquering the box office.
  
  There is a lot of detail here which, if you’re a huge fan, you’ll definitely enjoy. I’m a casual fan and I felt it to be a bit too much, especially as I’m not a fan of the Golden or Silver Ages lines of comics of which the bulk of the book is about. But you’ll learn a lot and though it’s slow and ponderous, it’s very edifying. That warning again: Marvel Comics: The Untold Story is ONLY for comics fans; everyone else will be bored stupid!
  
  *
  
  That was the review - here are some thoughts on the subject matter.
  
  My take on the self-mythologizing egotist Stan Lee: I didn’t care for Lee before I read this book but, afterwards, now I definitely dislike him. He got the job at Timely because he was the boss’s nephew. He didn’t see comics as an art form, just a means to make some cash before he launched his career as a novelist/playwright/Hollywood screenwriter/actor/director. Ha! Have you read any of Stan Lee’s drivel? Here’s something he wrote to Marvel readers when the company was briefly purchased by a fly-by-night outfit called New World:
  
  “The young, hip, fun-loving guys who run New World dig Marvel Comics as much as you do! That’s why they bought us! They want to make some real dynamite movies and TV shows based on all your favorite characters… I don’t wanna sound like I’m trying to snow you, so I’ll just mention two of their latest smashes - the movie Soul Man and the TV series Sledge Hammer. ‘Nuff said?”
  
  If you look up the word “tool” in a dictionary you’ll see Lee’s grinning mug. And really, his shit comics were the best he could do. He was never destined to be a great writer because he wasn’t one. He made terrible comics and dreamt dreams of better things like the rest of us. He was lucky he made his name with the comics he looked down on otherwise he’d be a total unknown!
  
  What’s really unforgivable though is the way Lee treated his co-creators and artists. For example: in the early days of Marvel, Stan Lee created what would become known as the “Marvel style” of writing as he was at that point the sole writer of the entire line! A page or two of outline would be handed to one of the artists – Jack Kirby, John Romita, Steve Ditko – who would then flesh it out into a 20+ page comic. Lee would then go back and fill in the word balloons and captions depending on what was happening in the panel.
  
  Today, the artist would be given a co-writer credit because that’s what they did: took a rough premise and fashioned a story out of it, breaking it down into panels and pages. Because that’s what modern comics scripts do, a page of script per page of comic, within that page are panel breakdowns, captions, and notes to the artist for what’s happening. Take those away and the artist then has to do that – become the writer, as it were.
  
  Not back then. Ditko, Kirby, et al. were never given co-writer credits and were only ever listed as artists. What made it worse was that the PT Barnum-esque Stan Lee often claimed that he was the creator of characters like Spider-Man and the Hulk, frequently ignoring and downplaying the contributions of the artist co-creators entirely. In these early days when artists like Kirby were leaned on to make the deadlines for less dependable artists, there’s a definite case to be made that there wouldn’t even be a Marvel Comics today without the likes of Kirby – Stan Lee couldn’t draw and nobody would pay to read just his shoddy prose – and still the artists were denigrated.
  
  Sure, there also wouldn't be a Marvel without Stan Lee's efforts. I understand why he chased movies and TV so hard - success there would help the ailing comics market and allow it to continue and prosper - and he put in countless hours into broadening the appeal of the brand, as well as writing so many comics. But I can't reconcile the fact that he was so well recompensed (Stan Lee’s salary from Marvel was (is?) $500k a year for life) in sharp contrast to the artists who got shafted, nor was his behaviour towards them anything less than unacceptable.
  
  Steve Gerber, creator of Howard the Duck, put it best in a letter to The Comics Journal:
  
  “Stan was responsible for a massive infusion of creativity into the industry twenty years ago but he is also the man who, under the protective umbrella of Marvel company policy, has robbed Jack Kirby, Steve Ditko, and others of the credit due them as creators for those same twenty years.”
  
  Stan Lee on the 1970s Ms Marvel redesign: “Why didn’t you bring me this one first? This is what I’m after… tits and ass”
  
  Hack Chris Claremont misunderstanding and being an asshole to his audience: “Rarely will you find among fans, comic or SF, a magnificent physical specimen of humanity. Because if you’re that good mentally or physically, you don’t need the fantasy - the reality’s good enough.”
  
  What I learned about Jim “Trouble” Shooter: We have Shooter to thank for: 1) Event Comics, which started with his abysmal Secret Wars, a storyline designed to sell toys, 2) Tie-In Comics, where entire lines would have to halt and come up with an issue that ties into an event comic for no reason other than MONEY, and 3) Death Comics, where he realised he could sell more comics if he killed off the main character, so all these “Death of (Insert Character Name Here)” titles are down to this douchebag!
  
  DC were doing so poorly in the early 80s they at one point began negotiating to give Marvel the rights to Superman, Batman, Wonder Woman, Green Lantern, New Teen Titans, The Legion of Superheroes, and Justice League of America - can you imagine if that deal had gone through!!
  
  My dislike of Scott Lobdell is vindicated. He was a struggling stand up comic who got the job of staff writer at Marvel purely because he could hit deadlines; talent didn’t come into it. Oh and unbelievably, in the early 90s when the comics market was going crazy, he was earning $85k A MONTH! That said, the guys at Image like Rob Liefeld and Todd McFarlane were literally earning millions. MILLIONS. For unreadable drek!
  
  Bill Jemas gave us some truly awful comics like Wolverine: Origin and Marville and is the reason why Grant Morrison left Marvel for good after his New X-Men run, but the loudmouth dickhead did do some good. He gave us the Ultimate universe, which made the company a lot of much-needed money back in the day, and gave us the MAX line (an adult Marvel line that allowed swearing, nudity and graphic violence). The best thing he did though was tell the Comics Code Authority to fuck off once and for all. When he did that, everyone followed suit and by 2011 that toxic body, the CCA, was no more.
  
  Michael Jackson once thought about purchasing Marvel.
  
  Marvel really aren’t about the comics, even today. Comics are a means to an end. Avi Arad, the guy who’s responsible for a number of Marvel movies getting made before Marvel became their own studio:
  
  “Publishing was where it all started, and it was great source. You had ready-made storyboards to look at, to understand how to lay out stories. But the big deal for the company was merchandising - everything from cereals to shirts to video games to shoes, you name it. That’s where the serious revenues were coming from.”
  
  The final word has to go to Frank Miller who paid tribute to Jack Kirby who died in 1994. That year, Miller delivered the keynote speech at an industry seminar in Baltimore and he was so on point.
  
  “An age passes with Jack Kirby. I can’t call it the Marvel Age of comics because I don’t believe in rewarding thievery. I call it the Jack Kirby age of comics.”
  
  Miller went on to say that the only way to talk about the future of comics is to talk about its “sad, sorry, history of broken lives… of talents denied the legal ownership of what they created with their own hands and minds, ignored or treated as nuisances while their creations went on to make millions and millions of dollars.”
  
  “Marvel Comics is trying to sell you all on the notion that characters are the only important component of its comics. As if nobody had to create these characters, as if the audience is so brain-dead they can’t tell a good job from a bad one. You can almost forgive them this, since their characters aren’t leaving in droves like the talent is. For me it’s a bit of a relief to finally see the old ‘work-made-for-hire talent don’t matter’ mentality put to the test. We’ve all seen the results, and they don’t even seem to be rearranging the deck chairs.”
• 
  Brad

  I finished this book a while back, but I needed to let it sit and marinate before tackling my review. I'm not sure why that is exactly. It's not for fear of bias getting in the way of my review (I've long ago lost any pretension of objectivity when reviewing anything); it's not because I didn't have things to say. Perhaps it is simply that my enjoyment of the book and its quality don't match, and I needed to reconcile that in and for myself before sharing it with others.
  
  My enjoyment -- I run a comic review website. Clearly I am a comic nerd. So I am of this book's target audience, and it serves me and my brethren well. It is, essentially, a history of the creators and writers and artists and bureaucrats and greedy bastards and corporate villains who made Marvel the biggest comic book company of all time, and nearly drove it into the ground over and over and over.
  
  It's the story of Stan Lee maybe co-creating most of the big characters with Jack Kirby, and Jack Kirby maybe creating the big characters on his own, and Marvel the entitiy screwing Jack Kirby royally regardless of the role he had (Lee likes to claim he was in the same boat as Kirby and that he understood all along that his creations weren't his own, but then Lee was working for the family in the family business when he created the big guns. Hardly the same boat, is it?).
  
  It's the story of psychedlic trippiness, cosmic tales, and LSD inspired deadline pushes. It's the story of creative infighting, of creative teams coming together and splitting apart. It's the story of how Marvel's liberal politics were always -- and quite by mistake -- at the forefront of social change and then pulled back when things got too hot. It's the story of selling comics to kids, and ringing as much money from the wet towel as they possibly could in every way they possibly could.
  
  And that's all the fun stuff.
  
  The quality --I know I've been implying that the quality isn't all it could be, and it isn't, but it is important to note that it isn't Howe's writing that is lacking quality. He writes fine. It is his courage that is lacking.
  
  We are left -- in those moments I mentioned where Howe discusses the behind the scenes drama -- with a sense that there is more, much more, that Howe knows that he's not telling us. This book is touted as an "unvarnished" and "unauthorized" take on Marvel Comics and when a book take that's stance it has to be braver by far than Marvel: The Untold Story.
  
  Surely Howe discovered more about the Kirby/Lee battle over character creation. Where are the interviews with their colleagues? Howe mentions these folks, mentions that they know things or don't know things, but he never tells us what those things might be. Where is his investigation into the controversy? Where is his opinion? Where are his conclusions? Not here, that's for sure, and this isn't the only time he steers away from controversy. There's no discussion of how John Byrne's Canadian super-hero, Northstar, a character of the 80s, was a gay man becoming mysteriously and gravely ill, of how we, the readers, all knew that Northstar was suffering from AIDs, and how Byrne's plans were tossed aside right at the moment he fled to DC and took over Superman. These and other stories like them are where the real "untold" stuff sits, and Sean Howe simply didn't do enough to fulfill the promise of his title. So ... quality lacking.
  
  But there is one more quality issue, and that's that this book will do very little for anyone with a passing interest in comics and nothing for people with no interest. It is for fanboys and no one else.
  
  I wish it had been for everyone as I think it could have been. Perhaps that task will fall to someone else (or to Sean Howe once the players he's protecting have passed away).
• 
  Sean Gibson

  4.5 Stars
  
  I reviewed this engaging narrative for Kirkus Reviews a while back:
  https://www.kirkusreviews.com/book-re...
• 
  Michael

  I read the heck out of this book but having read it I feel the need to rant.
  
  Until Howe's book I never had issues with Stan Lee beyond his irritating cameos in Marvel films and his tug-of-war with Jack Kirby. Even if half of what's in the book is true, Lee is by turns a relentless huckster, a boo-hoo victim, a master manipulator and a kind of unappreciated naif who always wanted to write poetry and novels and shit like that but never got the chance. Now I'm amazed that so many people buy into his cult of personality. I'll gladly pay "the Man" respect for his contributions to the Marvel universe, but when he claims sole credit for these creations, the respect diminishes greatly.
  
  I've noticed that some reviews remark on Howe's choice to write less about relatively recent developments at Marvel. I don't have a problem with that. Consider that most of the people working for Marvel ten years ago are still working for Marvel and probably don't want to talk trash. There's also the lack of "historical perspective". Wait another 25 years and see what happens.
• 
  Timothy Boyd

  I have been a comic collector for almost 50 years. I actually owned a comic store for a few years. I would have told anyone i was pretty well versed in Marvel Comics history, at least the 1950s-1970s. Boy was I wrong. This book was so detailed in the history I was learning something ever minute I listened to it I think. It must be because the writer is a journalist by trade and obviously investigated this story like a high profile crime. Very detailed and well researched. If you want to learn EVERYTHING about Marvel, Stan Lee, Jack Kirby and much of the comic industry then pick this up anf sit back for a great ride. Very recommended
• 
  First Second Books

  This is a fascinating glimpse into the early years of the superhero comics industry.
  
  If you’ve read it: I’m pleased to report that the office environment at First Second is nothing like the office environment in the early years at Marvel Comics.
  
  For one thing, no one here has ever come to work to find that their desk has been turned into an aquarium.
• 
  Brandon

  In Marvel Comics: The Untold Story, author Sean Howe conducted over 100 interviews with employees past and present in an effort to present a comprehensive history of the comics giant.
  
  Howe takes the reader through the company’s early years in the 40s and 50s before the explosion of popularity they would see in the 1960s. From there, things take a downturn in the 70s as the whole comic industry sees a dip in popularity. With the 80s, we get visionaries like Frank Miller, who take Marvel’s heroes into gritty territory before the commercial boom of the early 90s. While the company hovers close to bankruptcy in the late 90s, the course is corrected as the company soars into massive success before being sold to Disney for $4 billion in 2009.
  
  One thing this book certainly did was challenge my opinion of Stan Lee. I’m not denying his talent and contributions to the industry (and pop culture in general), but I believe he got far too much credit for what he did – at least in terms of being a writer. During his time as editor (and head writer), he created what became known as The Marvel Method. With this style, Stan would meet with an artist and present him with a summary of what he wanted to happen in the story. The artist would then leave and draw the entire comic leaving the dialogue for Stan to complete when finished. While this was hugely successful for Marvel, it left Stan with the sole writing credit, which really isn’t fair. Simply filling in speech balloons should hardly count as being the lone writer, especially when Stan had only presented the artist with an idea of a plot and for that artist to then fully realize and flesh out the story.
  
  That alone wouldn’t be so bad if you didn’t also throw in the lack of royalties. Sure, ideas and plots are nice, but they’re nothing without the hard work of the artist. If you created a character while working for Marvel, they would retain complete creative control of the work after you left. They’d even sneak in fine print on your paychecks that by signing for the cheque, you would be handing over completed ownership to Marvel. After that, they were free to then take your creation and license it to the moon with toys, clothing, movies and other merchandise while you would never see a dime. This is a constant point of contention that is brought up again and again in the book – with good reason. It’s the main reason that artist Jack Kirby and Stan Lee never truly reconciled after their falling out in their early days.
  
  While some people saw it as cheapening the art form, excessive licensing was probably for the best – especially when they entered into the 1970s and the comics industry as a whole took a dip in popularity. Howe explains how with television – in a mix of both live action and cartoons – allowed the characters to become part of the cultural zeitgeist. I bet in its wildest dreams Marvel could not have predicted the success they would have with the MCU (Marvel Cinematic Universe) all those years later especially considering those film flops from their early years.
  
  In the 80s, Howe discusses the popularity boom spearheaded in style by Frank Miller’s run on Daredevil as well as Marvel head honcho Jim Shooter’s penchant for cross-over and event series. Who could blame Shooter though (lots of people, apparently)? He was approached by Mattel to put together a story that would help them sell toys. The first time around is all right – even if the story is lacking – but to keep repeating this over and over so often, you run the risk of drying out the well, which when the 90s came around, actually happened when they put excessive profits over the importance of creative quality..
  
  Marvel Comics: The Untold Story is the true definition of a “deep-dive” into a subject. Almost everything you could ever want to know about the publishing and entertainment juggernaut is contained between the covers here. While I did find a lot of the talk about numbers and sales a tad dull at times, it makes up for it with the constant infighting and internal politics.
• 
  Mike

  Depressing
  Short shrift
  Fascinating
  
  Depressing, to see just how much Stan Lee and many others did some grand over-fucking of the painfully naive creators in whose backs this company was built.
  
  Short shrift, as in a great many sub-stories just beg to be told, but only get a passing reference amidst all the musical chairs of the corporate/management foolishness.
  
  Fascinating, imagining what it would've been like to be part of a rag-tag group of folks just blazing trails without any idea if any of this was going to last another month let alone decade.
  
  Sean Howe writes more in the style of play-by-play than suspense-thriller. There's plenty of material in comics' history to weave the intrigues, unreliable narrators and constant corporate machinations into a potboiler. Instead there are page-long attempts at telling a tale and withholding the punchline (King Kirby, Star Wars, Frank Miller) but nothing of great style or weight.
  
  This book moves like an historical narrative. I am no history buff, and I usually could give a shit about the day-to-day movements of pieces on a glossy map, but damned if I'm not interested in reading more of the oldies after seeing all the old creators and editors' names splashed in this sprawling tale.
  
  However, once it gets into the middle eighties time and the revolving door of editors and money-men seems to be stuck on repeat, I lost interest and set the book on the counter, and after three long months more collecting dust I'm ready to call it "couldn't-finish-it".
  
  It was good while the fun lasted.
• 
  Bmj2k

  This is a great book for comic book fans, but beware: This will not tell you if Thor can beat the Hulk, or if any of Cable's origins are true. What this book will do is give you an appreciation for the men behind the characters, and a look into how the corporate world conspired to destory the men and their books. In many ways it is the simple story of Jack Kirby, a man who almost by himself created the Marvel Universe and defined the look and feel of their comics, yet at the same time was treated as a disposable tool by Marvel, to the point that they used him to train his own replacements. From the Atlas era to now, Sean Howe has covered all (or most, there were so many) the egos, the heoroes, and the villains of the real Marvel comics.
• 
  Peter

  This is an extremely readable and quite detailed history of Marvel Comics through the years, but exceedingly grim. It certainly shatters much of the Merry Marvel Mystique, for good or ill. As a result I found it rather sad to look behind the glittery curtain and see the bleak and crass reality. Regardless, Excelsior!
• 
  Vinton Bayne

  An awakening glimpse behind the curtain. I wish there were (or will be) decade by decade, artist by artist, alternative view and continuing history sequels. I would love more looks into the comic industry like this.
• 
  Santiago L. Moreno

  La Biblia del marvelita, un culebrón interpretado por sus mitos. Para todo lector de la generación Vértice que haya seguido con su afición a lo largo de los años, un libro imprescindible. Imprescindible para la nostalgia, imprescindible para conocer el factor humano tras las historias, para saber de dónde surgieron la mayor parte de las maravillosas y locas Ideas que acabaron poniendo el alias a la empresa, y para darse cuenta, de una vez por todas, de cuán indisoluble es el factor personal, biográfico, en las creaciones artísticas. ¿Quieres saber de dónde vino la idea de Born Again? ¿Por qué murieron Fénix y Gwen? ¿A qué se debieron las alucinantes odiseas cósmicas de Starlin? ¿Quieres hacer un egotour al corazón de la empresa que te hizo soñar en la adolescencia, pasear por el mítico Bullpen marvelita y asistir a la tormenta de ideas más alocada que hayas vivido? ¿Y quieres ver cómo el mal, personificado en los vicios capitalistas norteamericanos, casi acaba con el sueño?
  Ilusionados creadores luchando contra mezquinos ejecutivos; el dinero condicionando los caminos del arte y la maravilla; Gordon Gekko pervirtiendo el arte y a sus creadores, a los herederos de Lee y Ditko, a ellos mismos. Si quieres ver las raíces, el nacimiento del alma de este siglo, la germinación del zeitgeist cultural que impera en estos momentos, no dejes de leer este libro.
• 
  Andrew✌️

  Comics have accompanied my life since I was a child, then a little less as I got older. In the last decade I’ve rediscovered these readings and thanks to this book, which for me was a wonderful discovery, I was able to learn a lot about one of the most famous companies.
  
  Through the account of the facts and the use of a lot of interviews, Sean Howe traces the history of Marvel through the years, from its founding in 1939 as Timely Publications, to the hiring of Stan Lee, to the great successes and many troubles, up to the first decade of 21st century and the blockbusters. It's not only the story of a company, but also of the men who worked there: designers, writers, illustrators, some known all over the world (for example Stan Lee, Jack Kirby, Steve Ditko) and others who have not always obtained the just recognition or just fame by the public.
  
  The author illustrates the difficult beginnings, the great success of the 1960s with the creation of Fantastic 4 and the many positive and negative periods that have occurred over the years. The history of Marvel and its growth is intertwined with that of American society, of which the comics become the mirror, and which is influenced by them. For example, we recall the anti-comic crusade in the 1950s, reinforced by the book "Seduction of the Innocent" by the psychologist Fredric Wertham, which related violence between teenagers with the contents of various fantasy, horror detective and superhero titles.
  
  The image created in the mind of a child, the "house of ideas" that brings out dreams, is somewhat resized, showing internal wars, quarrels between authors, opportunistic editorial choices, human dramas, but also the many authors who worked on it, in some cases disappeared too soon.
  
  It’s a wonderful, very detailed book that had the merit of introducing me to titles I had never heard of and the authors who made them successful.
  
• 
  Thomas

  Marvel Comics! All those iconic heros and villains. It must have been such an odyssey! I couldn’t wait get into the fantastic journey.
  
  Well, it was, more often than not, a bloodbath. More people coming in and out than I could keep straight and endless office politics and corporate mismanagement. It makes you wonder how Marvel even survived.
• 
  Alex

  An essential, must-read history of the most recognizable comic book and entertainment company in the world. Sean Howe's meticulously researched and pitch-perfectly written book chronicles the story of Marvel from its early days as a pulp hero publisher before WWII to its current, mass-media juggernaut incarnation. Along the way, he introduces us to an unforgettable cast of characters, including the eager to please Stan Lee, the tragic Jack Kirby, everyman Herb Trimpe, power-mad Jim Shooter and many, many more. Howe has a knack for not only summarizing the business side of the comic book industry, but for humanizing it, too - painting a vivid picture of the eras that Marvel came up in and the people that helped make it. He also manages to echo back to the early days of the company with each new chapter, dding a depth and context lacking in many similar tomes. Howe knows his stuff and it shows in the work. I read this book years ago when it first came out, but rereading it recently, I felt like I learned all the more. Highly recommended.
• 
  britt_brooke

  Probably more than you’d ever need to know about Marvel, but quite entertaining. So much drama! Jack Kirby, Stan Lee, Marv Wolfman and so many more fought, created, and persevered. This is also a decent history of the comic book industry. I haven’t read a ton of comics, but enough to appreciate this and the process. Hoye is a phenomenal narrator!
• 
  F.R.

  I’m not a bloke who reads a lot of comic books. I do retain a fascination with comic book heroes from my wasted childhood, and Mrs Jameson and I are mid-way through watching the whole of the Marvel Cinematic Universe (IRON MAN 3 is next), but to actually pick up some Marvel or D.C. printed offering and see what’s illustrated between the pages is something I would almost never do.
  
  However, in the last couple of years, I have read a couple of books taking a look behind the scenes (as it were) of comic books. As a creative person, I quite like reading about other creative people and the challenges they face – even if it is in a completely different field. And whereas reading about films I haven’t seen or music I’ve never heard could leave me baffled, here, even if I don’t know the specific comic books being talked about, I know who the characters are, I can imagine them, I can appreciate the story being told.
  
  The first half of this MARVEL COMICS – THE UNTOLD STORY is a great read, there’s Stan Lee, Jack Kirby, Steve Ditko and various other big personalities clashing as they try to get their comics out. While in the background there is a growing sense that for all the sneering they get (Mario Puzo, of all people, shows up in person to sneer) that they are doing something which impacts the world.
  
  As the book goes on though, and perhaps reflecting the change in culture at the company itself, the story becomes more corporate and less interesting. The personalities shrink and the back-biting becomes even more petty. Or maybe after hundreds of pages of back biting, I was just a bit worn down by it.
  
  No doubt, Sean Howe will eventually produce a sequel which details the films (we pretty much stop here at the original IRON MAN) and how this upstart comic company became one of the biggest entertainment forces in the world. No doubt that will be full of ego clashes and arguments too, but by that point my weariness will have past and I’ll probably revel in it.
• 
  Jill

  I did not read books as a child. Rather, I grew up on "Archie and Veronica," "Millie the Model," "Tales From the Crypt," and "Superman," inter alia, not to mention my favorite comic compilation – "Mad Magazine." What I really appreciated, even then, was how social and political change was reflected in the comics.
  
  Thus it was with nostalgic pleasure as well as the thirst for background that I dove into Marvel Comics: The Untold Story. As it turns out, I wasn’t that thirsty! To me, there is a little too much information for anyone but obsessive purists (of which there are apparently quite a few, however).
  
  The author takes us from the very beginnings of what would become Marvel to its purchase in 2009 by Walt Disney for $4 billion. In between, Howe gives us some insights into how the popularity of certain comics waxed and waned with world affairs, and the effect of the state of the economy and politics on sales. But most of the text is an in-depth look at the personalities and politics of the writers and artists behind the scenes. And when I say “in-depth” I mean astonishingly so. It is as if the author had a daily videotape running inside the offices during the entire history of Marvel Comics. After a while, it seemed more like it should be called "The Endless Internecine Squabbles of a Bunch of Angry and Frustrated Artists." Then again, this aspect of the history of comics is more relevant than one might think; certainly, according to the author, the text of the comics often included coded office politics, allowing for superheroes to exact revenge on disliked editors or rivals.
  
  The biggest beef the comic writers had was who got credit for what. Page after page of this quite long book chronicles the course of these arguments. There is also a lot of space devoted to the “superstars” of Marvel, Stan Lee and Jack Kirby, but not much about what made them tick; the author focuses more on who they ticked off, or who ticked them off…..
  
  Discussion: I don’t think I was the proper audience for this book. There are many, many devotees who will appreciate the day-to-day grind and gripes of comics creators (almost 500 pages worth!), but I am not one of them. I am much more interested in background and analysis. [More to my taste is the book From Krakow to Krypton: Jews and Comic Books, in which author Arie Kaplan explains how the overwhelmingly Jewish make-up of early comicdom affected the content of the stories and the evolution of both the superheroes and the industry itself. It also includes plenty of full-color illustrations of landmark comic book covers and characters. Another creative look at comicdom I like from yet another approach is Understanding Comics: The Invisible Art by Scott McCloud that examines the art form of comics in the art form of a comic book! ] Marvel Comics: The Untold Story stays deep within the “bullpen,” emphasizing interactions between labor and management. I would have liked more details about the Marvel Comics fictional universe and its denizens. When the book does discuss the characters or the nature of the drawings, there are no illustrations to help us visualize the points the author is making.
  
  Nevertheless, the research is impressive and book is well-written. There are some passages I loved, such as the one providing a rare (for this book) in-depth look at some of the characters drawn by Steve Gerber for “Jungle Action.” After listing the supporting cast for “the Man-Thing” (including a barbarian who emerged from a jar of peanut butter), the author observes:
  
  

  Amazingly, this was all conceived without the help of psychedelics.”

  
  
  (As Howe documents, this wasn’t always the case with all of the writers!)
  
  Evaluation: While I am not the proper audience, I want to point out that comic fans love this book, which has more inside dirt than I could have thought anyone could have collected! (The author notes in the "Acknowledgments" that “Much of this book is based on the personal recollections of more than 150 individuals…” He also drew from many, many articles and published interviews.) It just wasn’t the right book for me.
  
• 
  Luke Boyce

  I've been wanting to read Sean Howe's Marvel book for awhile. I grew up a DC fan, never reading any Marvel books outside of a few Spider-man comics. So not having that foundation in my childhood always made me reluctant to get into Marvel characters as I was worried about understanding the canonical intricacies. With the movies, it made things easier to ease into but I really wanted to get the full Marvel story so I knew the historical context behind these characters. Often, that's what really helps me fall in love with something, whether a movie or book or anything.
  
  What I wasn't expecting with this book was just how damning it was to Marvel as a company. I certainly didn't expect to read a book about a company with a long history of screwing over artists and numerous corporate takeovers. I'd heard all my life in the annoying Marvel vs. DC crap that Marvel was a better company, better writers, better artists, but it seems that most writers and artists started at Marvel and we're forced out eventually because of mistreatment or just general frustration with the corporate management system.
  
  For instance, when the press about what DC was doing with the Batwoman comic came out it was frustrating to me and I would be mad at them and hear people telling me how DC sucks and Marvel would never do something like that. I believed them, but the truth is that Marvel has done just as much horrible stuff and even worse in some cases. If anything, this book lifted that veil of this company being this wonderful safe haven of artistic freedom. Truth is, it's anything but. A struggle for artists and writers throughout it's history. Just like DC, just like anybody else. They need to make a profit. They're beholden to their corporate owners and with that comes corporate bullshit just like anybody else. If anything it made Marvel human. It made the Marvel vs. DC concept irrelevant. They may sell more comics, but they're not a "better" company by any means. They're just like everybody else.
  
  That was a relief reading this. The book is very much not flinching in it's condemnation and spends the majority of it's time going through one conflict after the other. It can get exhausting after a while to be honest, but there's also tons and tons of interesting stories within. And hearing about the writers and artists and where they went and what they did was very interesting. And understanding Stan Lee's role finally, what he was to the company and when he stopped being that was interesting. And even Stan's hands are not clean. Though he has gotten his own fair share of crap in the past couple decades from the corporate heads.
  
  All in all, it was a great book, and I honestly wish they had one for DC. While there's some great stuff out there detailing DC's history, it's all from the perspective of the characters and milestones. It doesn't deal in the day-to-day drama of the company itself. The leaders and the problems associated. Hearing all the instances of when this one person went to DC in this book made me want to hear what happened to them once they got there, but those stories are, obviously, not told here.
  
  Generally, I think I'd give the book 3.5 stars out of 5, but you can't give a half star on the rating system so I enjoyed it enough to round up. I would have liked to have spent a little more time hearing about the different character storylines, but they did still have those moments from time to time and I know this book could have easily have been even longer.
• 
  Eric

  I'm so verklempt!
  
  This book is on the one hand, a great trip down memory lane, and on the other hand, an open-eyed visit to the sausage factory. As an longstanding fan of Marvel Comics, I can't separate myself from my fandom enough to be able to tell you what this book can say to a non-fan. But to me, it brings back a lot of memories of characters and creators I've grown up (and into middle age) with. These characters and stories have been the backdrop of my life since, as a young DC fan, I first picked up the odd Marvel issue that always had "CONTINUED NEXT ISH! 'NUFF SAID" at the bottom of the last panel.
  
  I love the razzmatazz energy of Sixties Marvel, led by wildly imaginative artist/plotter Jack Kirby, extrovert/huckster/scripter/editor Stan Lee, introvert libertarian Steve Ditko and the rest. I also love the current era of wide-screen panels and smart, savvy dialogue. But perhaps my favorite era was the anything goes era of the early seventies, in which superheroes, swamp monsters, vampires, werewolves, demon-possessed motorcycle daredevils, blaxploitation private eyes, spacemen, kung-fu masters, and jungle lords all vied for attention and interacted with one another.
  
  You'll feel bad for a lot of the comic creators whose stories are told in this book. There's Kirby, who should have been a bazillionnaire, having created most of the characters who've made hundreds of millions for Marvel. There's Stan, who, although he did just fine financially, left the only thing he was ever good at (scripting and editing) in the early seventies and became an irrelevant sideshow barker, schmoozing with C-list Hollywood talent all through the 70s and 80s, until other, more connected and skilled negotiators achieved the movie dreams Stan had always coveted. Probably the saddest thing about Stan is his failure to appreciate the value of what he did. He still, at age 89, regrets not becoming a novelist or screenwriter. There were writers Steve Englehart, Doug Moench, Don McGregor, and Steve Gerber, who brought new sophistication to the comics of the seventies, but who (to a man) all got raw deals.
  
  You'll sneer at the venal, clueless corporate raiders who asserted their whims on the company in the eighties and nineties, and nearly destroyed it, although they lined their pockets nicely on their way out, as such people do. May history forget all of their names. I won't name them here.
  
  You'll nod your head in recognition at an example of the Peter Principle when Jim Shooter takes charge as editor-in-chief. He had always been a decent comics writer, but as an editor, he was a petty martinet who imposed storytelling rules that stifled creativity for years.
  
  If you lived through the turn of the millennium as a Marvel fan like I did, you'll reluctantly give due credit to company president Bill Jemas, who though considered unlikable by most fans at the time, was probably responsible for the junking of the creatively stultifying Comics Code Authority, and goosed the company into being more adventurous with content.
  
  One writer who gets short shrift in the book is Peter David, who maintained a high level of quality on the books he wrote throughout the mediocre eighties and nineties. A true unsung hero.
• 
  Christina (A Reader of Fictions)

  According to Goodreads, which likes to judge me for slowness, I've been reading Marvel Comics: The Untold Story since February 18th. Something taking me over a month to read is pretty much unprecedented, especially since I actually found this nonfiction audiobook pretty damn fascinating. What happened? Well, see, most of the chapters in Marvel Comics are an hour long on audio, and I typically just listen to 20-30 minutes as I get ready for bed at night or up in the morning. Stopping in the middle of a chapter is anathema to me, so finding sizable chunks of time to fit a chapter in was a serious pain.
  
  I think most book bloggers have certain kinds of reviews they find really tough to write. Well, one of the kinds I really don't know what to do with is non-fiction, but I'll do my best, I guess. I can't evaluate the accuracy of the info, because my only knowledge of Marvel going in was pretty much entirely limited to the film versions of their comics. I know you judge me comic book fans, but it's impossible for me to read ALL of their stuff, so I can't really read any of it.
  
  If you want to know about Marvel, this is a great resource. Now, it doesn't go very in depth into the comics, so if that's what you want, look elsewhere. What Howe does is give the inside scoop on all of the office politics and drama, and, oh lord, was there a ton of it. Basically, I'm not convinced that Marvel was run by a bunch of petty backstabbers. The history is just battles between management and creators.
  
  Oh, I'm also fairly certain that the comic book industry is where this stupid trope of characters dying and coming back to life, popping back into place like punching bags, came from. Not cool, comic books publishers. Other things that were not cool about comics: the racism and the treatment of women. Even more horrifying, there's still so far to go on those portrayals. Like, at one point in the 1960s, they wanted to target a female audience, so they had men write some titles like Night Nurse and She-Devil. Yeah, they really understand women.
  
  The thesis of Howe's book seems to be the difficulty the comic book industry has had finding a niche. Marvel has been near bankruptcy a dozen times, but always managed to find a way back into the market. In modern times, film adaptations and merchandising are pulling Marvel through, but something else is needed in the future, as less people actually seem to be reading comics. Basically, the comic book industry, like the rest of publishing, has to plan for the future.
  
  Stephen Hoye does a nice job narrating Marvel Comics, and it was pleasant to listen to, even though I would have gotten through faster with more chapter breaks. If you've ever been curious about the comic book industry from early days to the present day, Howe's written a book just for you.
• 
  Osvaldo

  This book was fantastic. I'd say four-and-a-half-stars.
  
  Comprehensive, well footnoted, easily readable, funny, poignant, balanced and reasoned - this is a fantastic read for any lover of the comics industry. Essentially the history of Marvel Comics is the history of a perennially mismanaged company that repeatedly treated its writers and artists (even the successful ones) as replaceable cogs and seemed to have no sense of what made what worked work. The ongoing push and pull between the corporate nature of the publishing endeavor and the creative determination of writers (with editorial moving back and forth between the camps) makes for a fascinating read.
  
  The wacky boys' club of pranks of the 60s, the mind-altering drug-fueled creations, the bitter politics of creators versus company-men, the misguided attempts to draw more women and minority readers, the failed development of countless film treatments, the tragic treatment of Jack Kirby, the nearly criminal mishandling and manipulation of the speculators market that led to the boom and bust of the 90s – it is all there.
  
  I devoured it.
  
  The half-star is lost for two reasons:
  
  1) A book about comics should have pictures and illustrations of the comics and characters and creators that it is about. I know that it may have been difficult for Howe to get the rights to the Marvel Comics images, but certainly he could have gotten old and/or public photographs of the various writers, artists and locations in the history of the comic company. The book is already very long, so another 15 to 20 pages of images would not have been a problem, I think.
  
  2) As a reviewer somewhere else pointed out, for a book as much about the culture of the infamous Marvel Bullpen as its actual business history, more time could have been spent exploring what that was like for black writers/artists and also women as well. The atmosphere for minorities in the comic world has had some serious acccusations against it in the past (consider Christopher Priest's blog, and then there's
  this and
  this), so for a book that tries to give different points of view of what it was like to not include this is kind of glaring.
  
  Overall, however, I give this a hearty recommendation.
• 
  Baba

  Jam-packed with direct quotes and recollections from over 150 people involved or previously involved with or against Marvel Comics, this is an in depth expose almost from the birth, through the rise and fall, and rise and fall again, and latest rise of Marvel Comics from the Golden Age, through the mass sackings of the 1950s, the birth of the Fantastic Four, the Bullpen years, the losses of
  Jack Kirby and
  Steve Dikto, the
  Jim Shooter reign and Secret Wars, the takeover battles, the Uncanny X-Men's rise, the Image affair, and much much more... loved it! A must read for any comic book aficionados! 10 out of 12. Five Star Read
  
• 
  Brian Rogers

  This was a really engaging history of the company, carrying from its beginnings up to the sale to Disney, and filled in a lot of my knowledge gaps even in the areas I thought I knew. It's very well researched, well told and even handed. It's hard to walk away with a sense of winners and losers for many of the eras - the highly creative writers and artists of the 70's decrying against the evil editorial team who kept forcing them to do things like 'make deadlines', but also the editorial team trying to force those pesky, childish writers to understand the need to sacrifice all sense of story and narrative for months or years long crossovers to milk all money from the collectors market.
  
  OK, there are some clear villains, and some poor unfortunates caught in the crossfire, but the lack of black and white clarity makes it a more real history.
• 
  Arun Divakar

  The characters of Marvel comics have captured the imaginations of a multitude of audiences across the world. You see them on almost every other kind of merchandise and with the uber-successful Marvel universe brand of movies, this fame has hit the stratosphere. If the hype is paused for a moment then the characters themselves show signs of patterns running across their storylines. For instance most of the superheroes from the Marvel stables ( or DC for that matter) began life as crime fighters or vigilantes who brought a sense of security to the common populace. With the passing of the decades and with creative juices flowing in from new writers, they took on new life as players in storylines which spanned planets, galaxies and celestial systems. The heroes go toe-to-toe against gods, supernatural entities and aliens and their personal lives are closely enmeshed with all this drama. Also somewhere along the way there began the endless cycle of deaths and eventual rebirths for a lot of the characters. Behind the stories and the fiery colored costumes ticks the brains of desk bound writers, artists and editors. As the name of the book suggests, this is the untold story of the men ( mostly men since there are very, very few women in this line of business at Marvel) whose sweat and blood has built the Marvel of today.
  
  The narrative is a sprawling history of Marvel from its early days as an artistic venture which was still unsteady on its feet to the gargantuan money making machine of today. Very early in the story and in the formative years of the company, Stan Lee and Jack Kirby are introduced whose shadows linger all through the scope of the book. This is hardly a surprise since the creative minds of these two men gave rise to almost all of Marvel’s bestselling characters. More and more writers, artists and editors find their footing with the company and slowly the organization grows larger. As the company scales more heights, the inevitable fallout happens wherein a corporate grows too large and slowly starts moving away from the personal touch it shares with the employees. Also since the employees in question are all ones with an artistic mind-set that seethes at any kind of authoritarian leashes placed on them, the fissures slowly start appearing. In case of Marvel this unrest snowballs over the years into the form of a battle for the ownership of the characters between the artists and the company. The other interesting aside is how the ownership of the company moves between people who have zero idea or interest about comics or art in particular.
  
  The crisp and unbiased style of writing captures Marvel’s story from both sides of the fence – firstly, from Martin Goodman to Disney who have owned the company and also from Stan Lee to Joe Quesada who have taken on the role of editor-in-chief for Marvel. Axel Alonso who is the current editor-in-chief is only hinted at and the story mostly winds up with how Marvel fully overhauled itself at the time of Quesada. The characters we meet along the way are more colorful and dynamic than their comic creations – Steve Ditko, Jim Shooter, Marv Wolfman,Chris Claremont, Todd McFarlane and Jim Lee are only some of the names in this ensemble cast and the ups and downs that they have taken Marvel through makes for excellent reading. A timeline of this creative behemoth is unveiled through the changing fortunes of Spider-Man, The X-Men, The Avengers and others in the global marketplace.
  
  Marvel and its characters have left a lasting impact in the minds of generations of readers and TV audiences and this book is a highly successful attempt at delving into the history of the hard work, persistence and sometimes plain luck of the people who built the Marvel universe.
  
  This book can be recommended on two separate levels – one as a history of one of the two largest comic publishing houses of today and secondly as a case study of the finer nuances of how a creative corporation has evolved over the years.
• 
  Kinga

  This was my second attempt reading this book; previously I started it about a year ago but quickly DNF’d as the style was very… monotonous. In the end though, I’m glad that I gave it a second chance as the history of this giant company was a true rollercoaster.
  
  Oh and the new Spider-Man movie certainly motivated me enough now.
  
  Just knowing where Marvel stands now, it’s almost impossible to imagine the many crises they went through, not even mentioning all the lawsuits. The most painful part was when the creators realized in the ‘80s and early ‘90s that this company became just like any other corporation, who valued money way above anything else. Which would be fair, but the balance between focusing on income and creativity completely broke apart at some point.
  
  My favorite parts were the Trouble Shooter chapters, as this transition was portrayed beautifully during his years.
• 
  David Albee

  **Estimated read period**
  —
  This book was fascinating and helped me understand the history of comics and Marvel.
  
  Want to read more like this.
  
  Could get a tad boring if you don’t like comics, but boy oh boy does Marvel Comics have some good tea.