Different Ways of Looking at Business by Kirstie Ball

This final book in the series on Business introduces a key learning point. Namely paradigm, which tends to dominate much of the literature about business. It is often called the rationalist perspective or traditional way of looking at a business. It is important to realise, however, that other frames of analysis exist as well. In business,as in life, there are always different ways of seeing the same things. The development of business ideas, power and globablisation are all used as perspectives on business. The intention is to encourage readers to start questioning some of the established 'truths' about what a business is.