Target 3 Billion: Innovative Solutions Towards Sustainable Development by A.P.J. Abdul Kalam

Target 3 Billion: Innovative Solutions Towards Sustainable Development Reviews

• 
  Sheokhanda

  The book talks about PURA ie Providing Urban amenities in Rural Area. It talks about various social entrepreneurs who took a challenge or a task to transform their respective villages and societies. Dr Kalam along with Mr Srijan Pal Singh provides the readers with various steps which could be taken to eradicate poverty in the world by using PURA as a tool for development.
  
  The book starts with taking about the other human kind which has no access to good life and lack basic amenities like portable drinking water and basic medical supplies.
  
  Then Dr kalam talks about the vision of 2020 that he had set out when he was the president of India. A target he set that needs to met, in which all the indians would strive to make our country a developed nation by 2020.He talks about a form of socio-economic revolution that needs to take place.He rightly focuses upon the factor or rural to urban area migration.
  
  He focuses on youth of India who could play a major role in this aspect in eradicating poverty. He talks that rural India is a opportunity and challenge at the same time for young entrepreneurs who could bring a socio-economic change.
  
  Dr Kalam provides a list of sustainable features which needs to be undertaken to provide solution to the problem:
  
  1. Economic sustainability
  2. Technological sustainability
  3. Social Sustainability
  4. Environmental Sustainability
  5. Value Sustainability
  6. Learning and adaptability
  
  He talk how technology could become a major driving force in order to achieve the target/goal.He also states that environmental conditions should not be harmed in the due process.
  
  
  
  Agriculture and PURA
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  In another part of the book Dr Kalam and Mr Singh give a detailed viewpoint as how PURA could be used in agricultural sector.Since rural economies are largely dependent upon agriculture the world over, the work could begin from there to eradicate poverty but unleashing the potential of agriculture.Both talk about the second green revolution and how India needs another green revolution in which these agro-businessmen of India could play a major role.They then provide information about the many case studies in this field. eg Chitrakoot PURA and WARNA cooperative sugar factory.
  
  They also talk about the Milk revolution which needs to come again. India being that largest producer of the milk in the world and Indian dairy 13% employment and 5% to national GDP. The figures are provided to show the potential of Indian milk industry.India has 283 million cattles in the world more than any. Cattle breeding,cattle health care, cattle food and nutrition,processing and marketing of of milk is talked in detail.
  
  
  Social Transformation and PURA
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  Mr Kalam talks about the gap in the Rural and Urban amenities in detail. He provides a bunch of stats in this regard. Here he talks that how technology,management, entrepreneurship and investments need to be used optimally to create a revolutionary change in this decade.Society based on knowledge and skill could be used to utmost advantage in India.There are case studies of social entrepreneurs who made a huge change to society. They also talk how there needs to be building of value based society.
  
  
  
  
  Eco-Friendly sustainable development
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  They devote an entire chapter on how the development must be made on Eco-friendly terms. Any development which is done by harming the environment is not right and show be avoided. Climate change and reforestation is talked in detail. The use of renewable energy could be employed for power generation and they talk about the vision 2030 for global energy.
  
  
  Community driven sustainable development
  -----------------------------------------------------
  
  In this part Public private community partnership model is talked. The role of community action is been talked in length. The four fold participation by the community is talked:
  
  1.Planning
  2.Execution
  3.Sustenance
  4.Growth
  
  Then there are case studies about the barefoot doctors of China which were part of Chinese rural health care movement (started in 1950s). It's success is talked and how it could be used. Child journalist who create a voice for the community are also in another case study where “Bachhon ki pahel” news bulletin is talked. They also talk about other organizations too such as Magarpatta community, samaj shilpi dampati and female health volunteers of Loni.Emphasis is made on youth to meet the target.
  
  
  Enterprise creation leading to empowerment
  --------------------------------------------------------
  
  This was the chapter which interested me the most where social entrepreneurship is talked. This focuses on how enterprises could help eradicate poverty and PURA could be useful tool in it. Micro, small and medium enterprise’ role is looked in depth. A constructive environment which is beneficial for all is talked about which could be build using an enterprise network. Technology’s role is again mentioned and given a prime importance.
  
  Certain PURAs are talked in detail to give a perspective into the way working could be, namely:
  
  1.Chitrakoot PURA
  2.Periyar PURA
  
  Working culture of Toyota and Fabio Rosa’s work towards bringing sustainable energy to Brazilian villages is a mentioned.
  
  
  Realization of PURA
  --------------------------------------------------
  
  In this part the steps towards implementation and realization of PURA are talked about. The many organizations or individuals who could setup PURA and worked are talked.
  
  It talks more about policy.The people whom they mention are
  
  1.Government
  2.Individual/NRIs
  3.Entrepreneurs
  4.Industry
  5.Village cooperatives
  6.Academic institutions
  7.International organizations and NGOs
  
  
  It is mentioned that ministry of rural development in May 2010 launched national PURA program under private public partnership with an active role for panchayati raj institutions. The funding plans of the projects are also provided in detail.
  
  Rest of the book talks about that PURA cooperation could bring changes in development and result in the development of 21st century.
  
• 
  Maulik Shah

  India is very much fortunate for having this great visionary man ! This book explains his vision in a planned approach for rural development. The book specifies PURA in a comprehensive manner and it can be a source of inspiration for youth to empower poor rural regions. The book covers each aspect of PURA planning,execution and monitoring processes , while clearly defining roles and responsibilities of each entity. Overall it's a great book and deserves a place in collection of enthusiastic young people of the nation.
• 
  Dennis Dason

  Good independence week read....
• 
  Apsar M

  No one can describe india beautifully like DR.APJ ABDUL KALAM sir, the man of inspiration for crores of young minds all over the world.
• 
  Abhijeet Rathore

  Reading this book a decade later than i should have, so several things are outdated. The book has lot of great ideas and examples but the flow of information can be streamlined.
• 
  Sidharth Vardhan

  With all the due respect to the great person who authored the book, I didn't enjoy reading it at all.
  
  The book make a large collection of cases cherry picked to suit its argument. It is full of stats and diagrams about those stats and chapters which are written as if in answer to questions from an Economics exam. In fact, you have studied Economics in college, you would know this book is so much duller than the 'Indian Economy'.
  
  PURA or Providing Urban amenities to Rural Areas is not a new concept except for name. ITC's e-chaupal is actually a private initiate based on similar idea.
  
  The problem is book's approach. It is too dull. It makes things make too easy. Neither it seems to be written with any target audience in mind and even if it want to write for everybody, it could do with a bit more discussion. For example, instead of writing a single para saying 'awareness has to be created' - a bigger discussion on what is one of most important subjects would had been better.
• 
  Arjun Raj

  The book is rich in terms of analogies and successful examples of rural upliftment efforts done by different players through entrepreneurial activities. Through these case the concept of PURA, an environment that helps in bringing employment by best use of local resources and eventually developing the standard of living. Thus Providing Urban Amenities to Rural Areas (PURA). The only issue was it lacked crispness in writing.
• 
  Maqsood Ansari

  You will never get full insight of rural people(3 Billion) unless you have read this book. This book will transform our thinking about PURA(Providing Urban Amenities in Rural Areas) and it's realization.
  I must say, it's one of amazing book compiled by Srijan.
• 
  Shahnawaz Haque

  After reading this book you will come to know how innovative solutions are already being used in rural India since 4-5 decades.Its a must have book for modern entrepreneurs who are targeting urban population only.
  The book covers various areas and how people can be empowered in creating values,
• 
  Dilip Palsaniya

  This is a winderful book.
  Gives you lot of examples where through collective effort of communities the aim of sustainable development is achieved.
  A must read for social entrepreneurs.
• 
  Chandan

  A good book for aspiring changemakers. The approach seems a little simplistic, but the book does a good job of laying out a model for change. The case studies are interesting and informative.
• 
  Castro Thangarasu

  A visionary's views about strength we are having to help BPL and multidimensional views about different sectors.
• 
  Sandeep

  Liked the ideas.
• 
  Manu Bhat

  An excellent treatment of PURA.
• 
  Birat Anupam

  If you are fed up with reading fictions and are eager to pick out one factual book entailing eloquent expression of burning global issues. Target 3 Billion, a book authored by former Indian president A.P.J. Abdul Kalam with co-author Srijan Pal Singh can be a good way out for your woes.
  
  Employment, youth empowerment, sustainable development, climate change and containing rural youths in within, among some other are tall topics in the global forums. These all are amalgamated in a single jar jotting and joining their inter-touching deeply in the book. Easy-to-understand language, facts and figures depicting from reports of internationally recognized organizations with strong base to believe adds evidence to authors’ opinion.
  
  The Penguin-published book contains eleven individual chapters. The first chapter talks about the negative impact of skyrocketing economic growth and suggests for horizontal expansion too, reaching out to the larger rural populace. India’s spiral economic progress and some problems attached to it,is dealt in second chapter with focus in rural Indian advancement. Three chapter onward to the final page, Kalam and his colleague explain, example and express about the core concept coined by them called ‘PURA’. PURA stands for Providing Urban Amenities in Rural Areas. The book illustrates how PURA can best be linked with infrastructure, knowledge and economy so as to gain sustainable development benefiting impoverished rural Indian individuals and communities. PURA in book has been classified and elaborated explicitly in almost all regions with satisfactory reasons namely Plain PURA, Coastal PURA, Desert PURA, Hill PURA, Island PURA and Delta PURA.
  
  Target 3 Billion contains agriculture, rural entrepreneurship and knowledge-based society’s strong footing to invite economically-enriched and environment-friendly advance way ahead. The fact that this book quotes the successful bio-gas development model that has emerged in Nepal with collaborative initiation of Nepal and Netherland , is worth reading from Nepal’s angel too. Another fundamental feature this book constitutes is that the endeavors are all based on community-level.
  
  As Kalam and Singh coined the PURA concept for India, the same can be necessarily applied in Nepali context since this two country posses a little bit similar demographic diagram and geographical locations. PURA would stop rural youths’ exodus for foreign earning.
  
  Supporting the author due’s statement I too can claim ‘PURA concept seems ambitious but obviously achievable’. The book title Target 3 Billion, the world’s half population who is living below poverty line and among the world’s total poor 70% stay in rural regions. Thus, to a great height, PURA can be instrumental recommendation in reducing poverty and introducing prosperity perpetually and particularly in the global south. And, this may work wonder in post pandemic planet.
  
  ©Birat Anupam
  
  #Target3Million #LockdownRead
• 
  Yogeesh Beerna

  A boost for youth towards patriotism of one's own nation ☺️
• 
  Tejesh Agrawal

  examples of various social entrepreneurs are the best in this book.
• 
  Emtiaz Hossain Hritan

  I have enjoyed most of his works, but this book was really boring...Don't know why I couldn't connect myself with this book.
• 
  Vivek Meshram

  This book can give you the insights of building the sustainable villages and rural development.
• 
  StMarysTandur

  Review:
  Introduction:
  Target 3 billion is the book that has with combine effort that a.p.j.abdul kalam &srijan pal singh . This book is present by dr.kalam vision for the empowerment of the 3 billion people who live in rurel areas of the under developed,developing & poorer parts of the developed world.
  Highlights:
  1)Dr. kalams use to meet different people to bring the development in them.
  2)Dr.kalam not only with general people but he also interact with the young students whoes idea to develop the country.
  3)PURA(Providing Urban Amenities In Rural Areas)is helpful for social economic.development model to uplift in rural communities.
  4)the kalam central argument is the establishment of PURA&hence providing employment opportunities to all people.
  5)According for Dr.kalam at what ever designation you are -employee,owner,student etc
  you have your own sets of responsibilities&ways by which can add to the development of nation
  
  conclusion:
  finally with thes review i conclud that the book by a.p.j abdul kalam is a call
  to the global community -students,mens,womens,industrialists,service
  providers,govt,non-govt,agencies to transform the rural communities into the center of excellence &bring smiles in the faces of about 3 billions undeveloped people.
  
  -By nithin pawar
  st marys high school,
  tandur,v.k.b dist