| Title | : | Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands |
| Author | : | |
| Rating | : | |
| ISBN | : | 159253726X |
| ISBN-10 | : | 9781592537266 |
| Language | : | English |
| Format Type | : | Paperback |
| Number of Pages | : | 312 |
| Publication | : | First published January 1, 2012 |
Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.
Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands Reviews
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Overall, a recommended read for novice people (me) on the subject.
The first half reads like an encyclopedia of sorts. The second, it is a review of companies, designs, and cultures.
I liked the ride down memory line the most. Despite the date of publication (2012), it doesn't feel outdated, yet the second half could be easily updated. -
A very good recolection of brand stories
