Graphic Design Thinking: Beyond Brainstorming by Ellen Lupton


Graphic Design Thinking: Beyond Brainstorming
Title : Graphic Design Thinking: Beyond Brainstorming
Author :
Rating :
ISBN : 1568989792
ISBN-10 : 9781568989792
Language : English
Format Type : Paperback
Number of Pages : 184
Publication : First published July 27, 2011

Legendary designer Ellen Lupton demystifies the creative process in another essential graphic design book. Graphic Design Thinking explores a variety of techniques to stimulate fresh thinking to arrive at compelling and viable solutions. Each approach is explained with a brief narrative text followed by a variety of visual demonstrations and case studies. Lupton's hands-on, close-up approach, made famous with Thinking with Type, makes the creative process accessible to anyone and removes the myth that creativity is an in-born talent.

Presents a wide range of methods applicable to any brainstorming scenario.
• Techniques are grouped around the three basic phases of the design process: defining the problem, inventing ideas, and creating form
• From informal strategies that are ideal for quick, seat-of-the-pants thinking, to formal research methods
• Learn to approach problems through focus groups, interviewing, brand mapping, and co-design

Includes discussions with leading professional designers: Art Chantry, Ivan Chermayeff, Jessica Helfand, Steven Heller, Abbott Miller, Christoph Niemann, Paula Scher, and Martin Venezk reveal how they get ideas and overcome blocks to creativity.

Graphic Design Thinking is directed at working designers, design students, and anyone who wants to apply inventive thought patterns to everyday creative challenges in the design process.


Graphic Design Thinking: Beyond Brainstorming Reviews


  • Sara Bakhshi

    رفتم سراغ ای‌پاب های هزار سال باز نشده و رها شده‌م ببینم از هر کدوم چقدر مونده و چرا مونده.
    یه تایمی خیلی درگیر برین‌استورمینگ و اسکچ‌نوتینگ دشه بودم.
    خوب بود کمک کرد ولی یکی دوتا کتاب خوندن هم کافی بود براش.

  • Jessica

    Every designer has heard of brainstorming, but what about exploring other conventions of creative thinking? This book is a mini encyclopedia of different activities and practices you can try to get those ideas flowing. Some of these practices I've never even heard of. If you're looking to think outside the box, definitely check this one out.

  • Mark

    3 1/2 stars! Alot of ideas for identifying the design problem and creating solutions. It didn't go very in depth into each topic, but the case studies were helpful.

  • 27

    Amusing- really; did not expect that. It's always insightful to look into the thinking behind a project, specially in design when it has boarder aspects of solving the problem, because as a designer you don't only deal with the aesthetics, but also how a design is perceived emotionally and intellectually; the case studies were fun to read.

    issuu offers an online copy to read:
    https://issuu.com/papress/docs/graphi...

  • Serge Pierro

    Although there are a couple of sections, that had moderately interesting ideas, overall the book proved to be uninspiring. The projects were boring and seemed to rooted with an agenda. The end of the book provided the most interesting content, as there were short, but interesting interviews with designers .

  • Paula Cruz

    Um livro massa sobre processo criativo e com vários macetes para designers. Ainda assim, pode ser meio básico para os designers com mais experiência de mercado.

  • Carissa

    I bought this to help me teach my graphic design class. It's a great overview of the design process with good example case studies. It's a little too detailed for high school level, but helped me a lot in my direction for discussing several different ways to come up with ideas for projects. Now we'll see if they'll put any of those to good use!

  • Khai Nguyen

    Read this book to look for HOW and WAYS to get inspiration. The book itself does not give you any specific answers for your creative works. Consider it as a reference book rather than an information source.

  • Dharvin Dimitry

    This book will help with your brainstorming ideas in many ways and this is suitable for graphic designers who want to enhance in their designing skills. A Lot of visuals and creative way to show that the process that involves in expressing ideas.

  • pilar (taylor's version)

    Sentí que faltaba ahondar en los temas, lo que se recompensaba un poco con los estudios de casos (muy útiles por cierto). Inspirador, pero en partes pesado y te dejaba con las ganas de saber más.
    Buen libro

  • M

    Great book for design thinking.

  • Carolina

    Uma boa forma de aprender o básico do design thinking. Todos os tópicos são muito bem ilustrados, o que ajuda na compreensão dos conceitos. Bem bacana para quem está começando.

  • Devon Bomer

    Although my focus was not on the graphic design element of the reading, it presents an inexhaustible resource for developing and planning for creativity.

  • Penny Seilyon

    Lots of tangible ways to think outside the box and conquer creative block. Some of the case studies feel dated 'cause the book is 10yo.

  • stefi ✨

    I love it! 💕

  • Francine Fang

    Highly recommend for a new graphic design student. Get some design thinking before you get into the major.

  • Enso

    good enough book for designers with some experience

  • Celia

    One of my favorite graphic designers, Ellen Lupton, presents clearly actionable methods and strategies for fleshing out concepts and experimenting with visual elements.

  • Nancy Chen

    I’m not a designer, but I work in a design adjacent role and often find myself needing more creative structure. This book had some good ideas. I liked the frameworks and examples, but I found the flow and narrative between sections to be lacking.

  • Jerzy

    Brainstorming and its variations, in three chunks: defining the problem, generating ideas, and creating form. Nice short interviews with designers at the end. Very much focused on the process of doing graphic design, not on principles of what makes a design good.

    Most of the suggestions/examples/exercises are really geared towards a kind of graphic design that *doesn't* mesh well with the kind of statistical dataviz that I do... But it's still a nice handy list of things to try when you're stuck in a rut.

    I wish I'd seen this book in undergrad, when I first took a design course (for engineers). The instructors' attitude implied that we *have* to use such brainstorming tools to be creative, which was obviously hogwash. In retrospect, I'm sure they just wanted us to *practice* using these tools, while admitting that they are not the only ways to generate ideas and create form (as this book makes clear). Oh well.

    p.15: "Most thinking methods involve externalizing ideas, setting them down in a form that can be seen and compared, sorted and combined, ranked and shared. Thinking doesn't happen just inside the brain. It occurs as fleeting ideas become tangible things: words, sketches, prototypes, and proposals."

  • Patricia

    Eddig talán a legjobban összerakott könyv, amit a témában olvastam (vizuálisan, és tartalmilag is). Rengeteg példával mutatja be a különböző mind mapping technikákat, és hogy hogyan tudsz mesterségesen ötleteket generálni a fejedben 1-1 megadott témához, mindegyikről részletesen leírva, hogy milyen munkáknál tudod hasznosítani. Emellett külön foglalkozik a csoportmunkával (hogyan tudsz produktívan másokkal együtt dolgozni) és a megrendelőkkel (hogyan kommunikálj velük, hogy a végső munka mindkettőtöknek megfeleljen).

  • H.d.

    Alguns livros de Ellen Lumpton funcionam muito bem como catálogo de técnicas, métodos e possibilidades. Esse livro é um bom exemplo. Apesar de dar pouca atenção à pesquisa com as pessoas como momento fundante do projeto, tem um acervo muito interessante de técnicas para gerar ideias e encontrar formas.

  • Alli

    I can feel the creative juices flowing after reading this. What a great resource for designers - a look into the design process with concise writing and lots of visual examples. I will definitely be going back and referencing this book more.

  • Elizabeth George

    Thinking with type is her best, this book had a few solid ideas but it felt all over the place in format. Not bad, but not great ...

  • Ilias

    This book changed how I think about forming ideas and concepts.

  • Carol Monroe

    A big picture approach to 'Design Thinking'. If you need examples this is a great book for you..